Xactly Implements Full Circle CRM To Boost Marketing Performance

Published: January 9, 2014

Full Circle CRM, announced that Xactly, a provider of cloud-based incentive compensation and performance management solutions, as its latest customer to implement the Marketing Performance Management application for Salesforce.com.

The application provides Xactly with the tools to effectively measure the value of individual marketing and sales campaigns, maximize its marketing budget and analyze demand generation programs to see which ones are more effective than others, according to company officials.

“We are now able to see the true performance of our marketing campaigns and leverage our marketing budget accordingly to maximize revenue,” said Hanne Venables, Director of Marketing Operations at Xactly. “Full Circle CRM provides us more insight into our marketing metrics in salesforce.com than ever before.”

Other features Full Circle CRM’s solution include:

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  • Campaign Attribution, automating revenue attribution and analysis to easily manage and evaluate campaigns;
  • Response Lifecycle Management,boosting campaign potential with full visibility and aging for every response,including a full view of every historical response and its outcome; and
  • Marketing and Sales Intelligence: providing all of the marketing answers right inside Salesforce.

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