by Kim Ann Zimmermann, Managing Editor | Jan 22, 2014 | Industry News
Shoppers consult customer reviews when researching all types of products, from jeans to washing machines. Buying behavior on the B2C side continues to influence how businesses buyers make purchasing decisions, and many B2B marketers are looking for ways to get...
by Kim Zimmermann | Jan 22, 2014 | Demanding Views
By Lee Odden, CEO, TopRank Online Marketing To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes — over and over again. By Lee Odden, CEO,...
by Kim Zimmermann | Jan 21, 2014 | Solution Spotlight
Elastic Digital’s Partner Demand Generation Center, Elastic Grid, offers a detailed reporting dashboard, which is designed to demonstrate clear marketing ROI for channel marketers. Elastic Digital’s Partner Demand Generation Center, Elastic Grid, offers a...
by Kim Zimmermann | Jan 21, 2014 | Industry News
Brainshark, a business presentation services provider, launched three cloud services designed to improve the effectiveness of internal and external communication. The company also debuted its analytics dashboard, which will provide users with real-time presentation...
by Kim Zimmermann | Jan 20, 2014 | Industry News
IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions. According to the report, titled Connecting Conversations To...
by Kim Zimmermann | Jan 17, 2014 | Industry News
The Act-On for Agencies solution from Act-On Software has been adopted by To The Point Marketing (TTPM), an interactive marketing agency that works with B2B and B2C brands. The solution allows TTPM to manage, provision and share marketing assets across accounts while...
by Kim Zimmermann | Jan 16, 2014 | Industry News
Marketing automation vendor Salesfusion received $8.25 million in Series B backing to continue the growth it experienced in 2013, when the company more than doubled its revenue and gross profits. The funding also will be used to build a new headquarters in Atlanta....
by Kim Ann Zimmermann, Managing Editor | Jan 15, 2014 | Industry News
The practice of ad retargeting — displaying targeted messages to visitors who have left your site when they view other sites — has been a page in B2C marketers’ playbooks for quite a while. Today, however, B2B marketers are embracing retargeting even more...
by Kim Zimmermann | Jan 14, 2014 | Solution Spotlight
Manalto is a provider of end-to-end, scalable social media content management solutions that enable businesses to optimize Facebook’s social media capabilities. Manalto’s Social ERP is designed to help franchises, multi-product and multi-location...
by Kim Zimmermann | Jan 14, 2014 | Demanding Views
By Lori Moriarty, Account Marketing Analyst, Televerde Social media is growing up. In the past you may have had an intern or a recent college grad running the Twitter account and sending out updates. In a recent infographic by WebDAM, social media marketing budgets...
by Kim Zimmermann | Jan 14, 2014 | Industry News
Leadspace unveiled a targeting feature designed to help B2B marketers and sales teams more accurately target companies that are most likely to purchase. The application mines the web for targeted social indicators such as products and technologies already being used...
by Kim Zimmermann | Jan 13, 2014 | Industry News
Ifbyphone, a voice-based marketing automation solutions provider, announced that it has raised an additional $9 million from investors. The announcement brings the company’s total to more than $30 million in venture capital funding. The funding will be used to...
