by Kim Zimmermann | Dec 17, 2013 | Industry News
SoftwareAdvice, an online consulting resource for business software buyers, released the results of its 2013 Online B2B Buyer Behavior IndustryView report. The report analyzed data collected from more than 6 million unique visitors to their web site from Jan. 1, 2008...
by Brian Anderson, Associate Editor | Dec 16, 2013 | Industry News
Industry veteran Joe Chernov starts his new job as VP of Content at HubSpot today, and he joins the marketing SaaS vendor at a time when content marketing is becoming more robust and ingrained in marketers’ overall strategies. Chernov — along with Mike Volpe,...
by Brian Anderson, Associate Editor | Dec 12, 2013 | Industry News
Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will be acquired. Industry observers noted that the acquisition of...
by Kim Zimmermann | Dec 12, 2013 | Industry News
Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling...
by Brian Anderson, Associate Editor | Dec 10, 2013 | Industry News
The growing role of social media and personalized content were among the topics discussed at BtoB’s Digital Edge virtual tradeshow. The online event included webcasts hosted by executives from Marketo, Act-On and other marketing automation companies discussing...
by Kim Zimmermann | Dec 10, 2013 | Solution Spotlight
The Invoca For Salesforce app integrates the vendor’s inbound call marketing platform into Salesforce to provide marketers with broader marketing automation capabilities, including Invoca’s call routing, tracking and analytics features. The Invoca...
by Kim Zimmermann | Dec 10, 2013 | Demanding Views
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Atri Chatterjee, CMO, Act-On Software Mobility and content curation and email will be among the main drivers for B2B marketers in the new year....
by Kim Zimmermann | Dec 10, 2013 | Industry News
Starshot, a marketing agency focused on customer experience design and demand generation, has implemented Act-On for Agencies from Act-On Software to create and sustain demand for its clients’ products and services. On average, Act-On saves Starshot 96 person...
by Kim Zimmermann | Dec 9, 2013 | Industry News
Marketo and Modo Labs, a mobile engagement platform provider, announced an integration that is designed to help marketers track and engage prospects on mobile web sites and apps created with the Kurogo Publisher solution from Mondo Labs. The partnership will also...
by Kim Zimmermann | Dec 6, 2013 | Industry News
Consulting firm Bluewolf recently released its annual The State of Salesforce report that revealed CRM has become an enterprise-wide platform that can unite sales, service, marketing and the back office. The report, produced in partnership with the MIT Sloan School of...
by Kim Zimmermann | Dec 4, 2013 | Industry News
InsightSquared, a Salesforce analytics software provider for small and mid-size companies, launched the latest version of its platform that introduces more than 300 best practices reports and feature improvements designed to drive effective sales performance...
by Kim Zimmermann | Dec 4, 2013 | Industry News
Rick Page, Founder and CEO of The Complex Sale, recently passed away at the age of 66. A recognized authority in the complex sale arena, Page provided sales consulting and training methodologies to more than 100,000 sales reps worldwide in the information technology,...
