by Demand Gen Report Team | Mar 7, 2024 | Solution Spotlight
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul, it takes 80% of companies two weeks or more to...
by Karl Hjartarson, Anteriad | Mar 7, 2024 | Demanding Views
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their budgets on digital channels, according to a recent study...
by Kelly Lindenau | Mar 5, 2024 | Blog
You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other. In this data rich environment, Debbie Braney, SVP of Global Marketing at digital customer experience...
by Kelly Lindenau | Mar 4, 2024 | Industry News
Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led by co-CEOs Alistair Rennie and Edward Chiu,...
by Kelly Lindenau | Mar 4, 2024 | Industry News
Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan to guide Digitalzone in its mission to empower marketers across...
by Kelly Lindenau | Mar 4, 2024 | Industry News
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights. Built within Folloze AI, the Website Engager toolkit...
by Kelly Lindenau | Feb 29, 2024 | Blog
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic happens — and the most outstanding campaigns win a “Finny.” The Finnys, of course, are the trophies given out to the winners of the Killer Content...
by Kelly Lindenau | Feb 29, 2024 | Industry News
Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs, was no exception to the content discussion...
by Kelly Lindenau | Feb 28, 2024 | Industry News
I hate to say it, but if you’re not in sunny Scottsdale right now… you’re missing out big time! The weather couldn’t be more beautiful, and the content couldn’t be any better. The first two days of the 2024 B2B Marketing Exchange featured a...
by Kelly Lindenau | Feb 28, 2024 | Financial News
Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing the company’s total funding to $64 million. With the capital, the company plans to invest in more graphics processing...
by Kelly Lindenau | Feb 28, 2024 | Industry News
BoostUp, a provider of AI-powered revenue operations and intelligence solutions, appointed Justin Shriber as CEO. In his new role, Shriber will be responsible for guiding the company’s strategic direction, driving product innovation and expanding market...
by Kelly Lindenau | Feb 28, 2024 | Blog
There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability. With 57% of practitioners in soon-to-be-released DGR research indicating that they’re prioritizing investments in...
