by Kim Zimmermann | Aug 2, 2013 | Industry News
Bulldog Solutions has announced five marketing technology service packages designed to help clients implement and optimize marketing data, technology and reporting infrastructure. “Creating a solid marketing technology foundation is not just about buying a...
by Kim Zimmermann | Aug 1, 2013 | Industry News
GenieConnect, has launched MarketingConnect, an automated marketing solution designed specifically for events. MarketingConnect automatically generates personalized marketing communications, including information on news, education sessions, speakers and exhibitors,...
by Kim Zimmermann | Jul 31, 2013 | Industry News
Marketo reported $22.5 million in revenue for Q2, a 62% increase over the previous year. The company’s customer count increased to 2,592 and officials pointed to a strong diversity in customer acquisition across CRM ecosystems, consumer brands, verticals and...
by Kim Ann Zimmermann, Managing Editor | Jul 31, 2013 | Industry News
Marketing used to just “throw leads over the wall” to the sales department and hope that a good number of them would stick. But now that marketing is responsible for a revenue contribution goal, the walls are tumbling down. It is no longer a question of how many leads...
by Kim Zimmermann | Jul 30, 2013 | Demanding Views
by Zorian Rotenberg,VP of Marketing, InsightSquared “Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many...
by Kim Zimmermann | Jul 30, 2013 | Solution Spotlight
Quant5’s Predictive Lead & Opportunity Scoring application scores leads and opportunities automatically using sophisticated algorithms and machine learning. Quant5’s Predictive Lead & Opportunity Scoring application scores leads and opportunities...
by Kim Zimmermann | Jul 30, 2013 | Industry News
Brainshark signed En Pointe Technologies, an IT products and services company, as an authorized reseller of its SlideShark Team Edition, which is the business-class version of the Brainshark SlideShark application. With this partnership, the overall reach and...
by Kim Zimmermann | Jul 29, 2013 | Industry News
PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center of our system, marketers have one view into all earned, owned and...
by Kim Zimmermann | Jul 26, 2013 | Industry News
The Pedowitz Group announced a new Revenue Marketing Analytics service to help marketers bridge the gap between business intelligence and revenue growth. The service will use partner solutions from GoodData and Birst to unify data and deliver actionable insights,...
by Kim Zimmermann | Jul 25, 2013 | Industry News
Video marketing platform Vidyard has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives. On the heels of...
by Kim Ann Zimmermann, Managing Editor | Jul 24, 2013 | Industry News
Plotting a digital marketing strategy can prompt even some of the savviest B2B marketers to ask for directions. Gartner recently unveiled its digital marketing transit map to provide a framework for marketers to develop a strategy, improve operations and plan...
by Kim Zimmermann | Jul 23, 2013 | Solution Spotlight
CampaignCore was created to help ensure partners and affiliates are equipped and prepared to plan and execute campaigns on the local level. Created by Averetek, the engine was designed to tailor campaigns and assets in 17 languages, helping to meet the diverse needs...
