by Kelly Lindenau | Jan 10, 2024 | Solution Spotlight
ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a proven formula that simplifies the complexities of B2B sales. Since 1991, thousands of professionals globally have chosen ValueSelling...
by Kelly Lindenau | Jan 5, 2024 | Industry News
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that’s designed to enable brands to measure the impact of exposure across linear TV and...
by Tim Pietrini, RR Donnelley | Jan 5, 2024 | Demanding Views
We’re living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which makes cutting through the noise to reach your target audience increasingly difficult. For the Arbor Day Foundation, a nonprofit that uses...
by Kelly Lindenau | Jan 4, 2024 | Industry News
Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of its Quality Attention measurement product, which seeks to unify media quality and eye tracking with machine learning. Quality Attention uses advanced...
by Kelly Lindenau | Jan 4, 2024 | Industry News
ON24, a webinar software and virtual event platform, revealed that its annual launch event — ON24 Next — will take place on Jan. 24, 2024. Spanning the regions of North America, Europe and Asia-Pacific, the online event is designed to help enterprises understand...
by Kelly Lindenau | Jan 2, 2024 | Solution Spotlight
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name throughout their entire buyer journey. The company seeks to help B2B businesses turn ads into sales multipliers by: Running person-based ads in sync with...
by Kelly Lindenau | Jan 2, 2024 | Case Studies
Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax compliance procedures. Avalara serves 30,000 businesses and government entities across 90 countries, resulting in a clientele with a diverse range of needs...
by Michael Katz & Shayne Jackson, Gartner | Jan 2, 2024 | Demanding Views
The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner survey found that 83% of Chief Sales Officers (CSOs) and senior sales leaders believe their sellers are struggling to adapt to customer needs and expectations....
by Kelly Lindenau | Dec 27, 2023 | Blog
B2B buyers don’t directly initiate contact with sales until they’re about 70% through their buying journey — and 84% of the time, they already know what vendor they’re going to pick, according to a new report released by revenue AI-powered ABM...
by Kelly Lindenau | Dec 27, 2023 | Industry News
ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users connect any Twilio number to ProTexting’s SMS marketing dashboard. The partnership was formed to help simplify the process...
by Kelly Lindenau | Dec 20, 2023 | Financial News
Redactable, an AI-based redaction platform, generated $5.5 million in seed funding led by Gradient Ventures with participation from additional investors. Redactable’s AI-driven platform leverages natural language processing and machine...
by Kelly Lindenau | Dec 19, 2023 | Solution Spotlight
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale their marketing efforts across all locations and digital channels in a way that is brand directed, locally perfected and data connected. Using...
