by Andrew Gaffney | Nov 16, 2011 | Industry News
“This new investment gives us a war chest in excess of $70 million,” Fernandez said. “We plan to use these funds aggressively to expand our award-winning product suite, further extend our global reach and look beyond our four walls to complement our own innovation...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
Additionally, the system did not automatically track prospect demo activity, which require salespeople to manually update records in Reed’s sales force automation (SFA) system. Earlier in 2011, Reed’s management team decided to replace the company’s...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
By Tony Tissot, Sr. Director of Marketing, eTrigue An ever-larger slice of the billions spent on BtoB marketing is going to online marketing efforts; yet industry perspectives, including Raab Associates, assert that marketing automation adoption, while growing...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
“SaaS companies now have the ability to automatically respond to end-users based on their behavior within their application,” said Tom Elrod, CTO, LoopFuse. “This can include help emails when inactivity is detected, reinforcing the value proposition of a particular...
by Demand Gen Report Team | Nov 11, 2011 | Podcasts
Eloqua CEO Joe Payne highlights key themes from the company’s customer conference in San Francisco, including social, mobile & app integration to drive revenue. Payne explores 5 revenue performance indicators, his conversations with the CEO community and the...
by Demand Gen Report Team | Nov 10, 2011 | Industry News
Pardot’s webinar integration is designed to enable marketers to register prospects for WebEx, ReadyTalk and GoToWebinar events from Pardot forms via completion actions. Marketers also can display registrations and attendance as activities in the prospect record...
by Demand Gen Report Team | Nov 9, 2011 | Industry News
“We continued to see our business accelerate in Q3, and are more confident than ever that we currently have more customers, and are growing faster than any other vendor in the RPM space,” said Phil Fernandez, President and CEO of Marketo. “Marketo is making our...
by Demand Gen Report Team | Nov 9, 2011 | Industry News
“Social networks aren’t going away,” noted Bryan Brown, Director of Product Strategy at Silverpop. “As marketers this is not a problem we can look away from. We have to be strategic in knowing what we want to do and where we want to spend our time. Social...
by Demand Gen Report Team | Nov 4, 2011 | Industry News
Specifically designed to work with Infusionsoft, CustomerHub allows small businesses to deliver protected content to paying customers and automate the subscription and collections process. CustomerHub also allows small businesses to share free protected content by...
by Demand Gen Report Team | Nov 3, 2011 | Industry News
The survey also revealed that Twitter was the most popular social media channel, followed by LinkedIn and Facebook. And social bookmarking services and paid channels including promoted tweets were cited as the least popular tools. The gap between cost and return for...
by Demand Gen Report Team | Nov 2, 2011 | Industry News
The release is a complement to LeadLife’s lead management solution that combines marketing automation technology and lead management specialists to help customers truly profit from lead management. In support of the product release, LeadLife has launched a new...
by Demand Gen Report Team | Nov 1, 2011 | Industry News
“Individual marketers are paying a heavy price in the transparency of their data,” said Brian Whalley, Internal SEO Manager for inbound marketing firm, HubSpot. “This is a hard reaction for us as marketers or SEO professionals. We invest so much effort, work and time...
