LeadLife Releases 2nd Generation Of Marketing Automation Solution

Published: November 2, 2011

The release is a complement to LeadLife’s lead management solution that combines marketing automation technology and lead management specialists to help customers truly profit from lead management. In support of the product release, LeadLife has launched a new web site with screenshots and videos featuring its unique blend of marketing automation technology and lead management experts. 

“LeadLife took a huge step forward with the next-generation product,” said Ian Michiels, principal analyst at Gleanster. “The new platform is simple to use and the visual drag-and-drop campaign builder makes it easy for marketers to create simple email campaigns and complex nurture sequences that integrate seamlessly with popular CRM platforms. The decision to re-create a next-generation product underscores LeadLife’s commitment to customer success and allowed them to take advantage of emerging innovations in software-as-a-service infrastructure.”

“Based on our experience in the industry, we realized that many businesses aren’t really using marketing automation because it’s still just too complex,” said Lisa Cramer, Co-Founder & President of LeadLife. “We’ve taken our years of experience helping clients implement lead management campaigns and translated them into a product that’s visual, easy-to-use and reflects how marketers think and what businesses really need.”

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