by Demand Gen Report Team | Nov 1, 2011 | Industry News
The first phase of Kwanzoo’s partnership is focused on enabling better prospect profiling inside Eloqua lead nurturing emails, and widening the lead funnel to capture more “top of funnel” leads into Eloqua. The next phase will extend the partnership...
by Demand Gen Report Team | Nov 1, 2011 | Industry News
More often than not, marketing is not aligned with sales, and can’t report the incremental revenue brought in from each program. But there’s a new era dawning, and it brings marketing and demand generation directly into the revenue conversation. At first,...
by Demand Gen Report Team | Oct 31, 2011 | Industry News
Discovery Consultation; Configuration Audit Report; Executive Summary; MA Scorecard; Pipeline Analysis; Recommendations; and Findings review/Q&A. According to Televerde, the typical audit is a one-week process that includes some telephone time with the individual...
by Demand Gen Report Team | Oct 27, 2011 | Industry News
Solution Snapshot: Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while...
by Demand Gen Report Team | Oct 27, 2011 | Industry News
The “Live in 45” strategy and implementation program takes place through a 6-week guided implementation of an actual campaign that each participant will develop for their company. Between sessions, participants perform a homework assignment that takes them one step...
by Demand Gen Report Team | Oct 25, 2011 | Industry News
Content marketing is not new, but the way buyers evaluate their needs, understand the possibilities and select with whom to do business is radically different. The combination of the web, mobile and social means buyers look for information from up to 11 sources before...
by Demand Gen Report Team | Oct 25, 2011 | Industry News
“The iPad is supporting business mobility like never before,” said Joe Gustafson, CEO, BrainShark. “At the same time, and as the mobile workforce continues to grow, the need to present PowerPoints on the iPad is becoming more critical. We’re pleased to offer the...
by Demand Gen Report Team | Oct 25, 2011 | Industry News
“We need the tools to capitalize on online interactions in real time but, before Demandbase, there were no BtoB-focused solutions to help us optimize our web conversion,” said Amit Varshneya, VP Marketing at Hexaware, a Demandbase customer engaged through the Eloqua...
by Demand Gen Report Team | Oct 21, 2011 | Industry News
“[BtoB marketers have subscribed to the idea that] if you build the great content, prospects will come,” Payne said. “But that’s not really how we consume and find content today. Content going forward isn’t just about the right message in the right place....
by Demand Gen Report Team | Oct 18, 2011 | Industry News
Act-On, which targets the SMB market, saw a 20% increase in revenue from Q2 to Q3. The company also experienced a 400% increase in revenue compared to the same time last year. The company, which acquired the assets on Marketbright in July 2011, also added 154 new...
by Demand Gen Report Team | Oct 18, 2011 | Industry News
Today, we will take this theme one step further and examine the roll of multichannel marketing. While not new, multichannel marketing’s genesis comes from integrated marketing communications, and its most recent evolution is from the vast number of possible...
by Demand Gen Report Team | Oct 18, 2011 | Industry News
Responsys Interact for Distributed Marketing provides a new interface to develop and deploy cross-channel, interactive marketing campaigns. Customizable templates allow marketing organizations to centralize and control corporate branding and messaging, in addition to...
