by Demand Gen Report Team | Jun 6, 2011 | Industry News
According to the survey, only 43% of respondents are able to leverage more than half of their marketing automation solution’s full features and functionality. The survey also showed a correlation between experience with the technology and full utilization, as...
by Demand Gen Report Team | Jun 5, 2011 | Industry News
The notice distributed to potential buyers pointed out that the sale of version 2 was “time sensitive” as the servers hosting it were scheduled to go down June 1. The legal notice also noted that there were “over 150 accounts” that had signed up for the beta of...
by Demand Gen Report Team | Jun 3, 2011 | Industry News
Now adding more than 300 accounts per month, Weber openly discussed the company’s aggressive plans to grow to the freemium model to over 5,000 accounts by the end of the year. Based on its current conversion rate of moving about 7% of freemium account to paid,...
by Demand Gen Report Team | Jun 3, 2011 | Podcasts
During the recent DemandCon event in San Francisco, DemandGen Report sat down with Sam Weber of Genius.com. At the time of the interview, Genius had just surpassed 1,200 companies taking advantage of its free account offer. Now adding more than 300 accounts per month,...
by Demand Gen Report Team | Jun 2, 2011 | Industry News
The report found that companies utilizing ZoomInfo’s business contact information experienced higher year-to-year growth in the following KPIs: • Overall revenue; • Average closed deal size; • Percentage of field sales representatives achieving quota; • ...
by Demand Gen Report Team | Jun 1, 2011 | Industry News
Raghavan said the company plans to allocate the funds primarily to the continued expansion of its marketing, global sales and service teams. Act-On recently opened its UK sales subsidiary in partnership with Pipedream Marketing. The new capital will also enable Act-On...
by Demand Gen Report Team | Jun 1, 2011 | Industry News
“We have found that some of the companies who are best aligned on internal tactics are least aligned on buyers,” he said. “We are not suggested to totally do away with the funnel, but more putting it in its proper place. The funnel is a 110-year old concept that tries...
by Jeff Walcoff | May 31, 2011 | Industry News
Joe Pulizzi, Executive Director of the Content Marketing Institute, addressed this gap during a recent webinar hosted by DemandGen Report, titled, “The Role of Content in Driving Leads.” During the presentation, Pulizzi pointed out that simply having content...
by Demand Gen Report Team | May 31, 2011 | Podcasts
DemandGen Report sat down with Jeff Ernst, Principal Analyst at Forrester Research, after he presented the opening keynote session at the recent DemandCon event. Ernst kicked off the event with the somewhat controversial suggestion that sales and marketing executives...
by Demand Gen Report Team | May 26, 2011 | Industry News
Highlights of the Spring 2011 release include: Gmail Plugin: Because many SMBs use Gmail and Google Apps to run their businesses, Pardot’s new release enables sales and marketing users to track Gmail messages sent to prospects in Pardot. The system also...
by Demand Gen Report Team | May 25, 2011 | Industry News
Marketo’s global study of its customers found that RPM increases revenues by an average of 40 percent. This is driven by increased lead quantity, improved lead-to-opportunity conversion, improved opportunity-to-win ratio, increased average contract value and...
by Demand Gen Report Team | May 25, 2011 | Industry News
ReachForce has added three experienced members to their team: Michael Emerson, VP of Marketing; Russell BuyseVP of Products; Justin England, VP of Partner Development and Strategic Channels. Emerson has 20 years of experience in the marketing automation and database...
