Highlights of the Spring 2011 release include:
- Gmail Plugin: Because many SMBs use Gmail and Google Apps to run their businesses, Pardot’s new release enables sales and marketing users to track Gmail messages sent to prospects in Pardot. The system also supports tracking emails sent through Outook, Thunderbird and Apple Mail.
- Tags: designed to help users tag any piece of content to help organize all activity related to an account, campaign or event
- CRM Enhancements: While Pardot already integrates with most major CRM systems, including Salesforce, SugarCRM, Netsuite and Microsoft, the new release has added opportunity synching for select CRM partners, which automatically merges information about a prospect between the CRM system and Pardot marketing automation software to generate ROI metrics.
- Enhanced Reporting: As more SMBs launch lead nurturing and drip marketing campaigns, the new release allows users to automate follow-up activities with active prospects and automatically calculates ongoing results of nurturing programs.
“Our customers have been asking for features to help streamline their marketing and sales processes and integrate views on prospect activity between marketing automation and CRM,” said Zach Bailey, VP of Products for Pardot.
