Demand Gen Report
Amidst Lack Of Confidence, Practitioners Increasing Data Collection To Enhance Lead Nurturing & Acceleration
The 2024 Lead Nurturing & Acceleration Survey Across the board, the sentiment toward lead nurturing initiatives was — unfortunately — negative: 51% of survey respondents to the “2024 Lead Nurturing...
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Meet The Winners Of The 13th Annual Killer Content Awards
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic happens — and the most outstanding campaigns win a “Finny.” The Finnys,…
Blog February 29#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience
I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big time! The weather couldn't be more beautiful, and the content couldn't be…
Industry News February 283 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale possible. Marketing's holy grail — hyper-personal, self-sustaining flywheels that leverage data to…
Demanding Views February 26