Demand Gen Report
StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate
Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t asked rigorously enough during vendor evaluations. Only 23% of the B2B marketers...
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Integrate & Captello Partner To Help Elevate Event Lead Management
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers.
Industry News September 10
CallRail Integrates With Typeform To Help Improve Attribution Tracking
CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking.
Industry News September 6
Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…
Demanding Views September 6
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