B2BMX INSIGHTS
Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries
Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their subject-line or preview-text strategies in response to AI-generated inbox summaries. Only 29%...
Featured
Latest Posts
B2B Marketing Exchange East: New Sessions Added
The agenda for B2B Marketing Exchange East (#B2BMX East) is already jam-packed with keynotes, breakouts, workshops, roundtables and more, the #B2BMX Team worked diligently to ensure there’s something for every…
Blog September 18
The Optimal Time To Connect Via Email, Revealed: ZoomInfo Research
The best time to connect with prospects, customers and colleagues via email is during the winter months, specifically right after the new year. New research revealed that out-of-office (OOO) reply…
Industry News September 17
B2B Sellers Who Partner With AI Are 3.7X More Likely To Meet Quotas
Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” —…
Industry News September 16
Resources
