by Kelly Lindenau | May 10, 2023 | Industry News
Quick Scoop: DemandScience debuted ReplyForce, a new tool designed to optimize and refine email campaigns. ReplyForce will deliver 100 free contacts matched to users’ ideal customer profiles once a month. Additionally, ReplyForce will supply customizable...
by Kelly Lindenau | May 10, 2023 | Blog
To MQL, or not to MQL — that is the question. Over the past year, the industry’s narrative toward MQLs has shifted: It went from the golden goose of marketing to an allegedly inefficient way of driving leads. However, a new perspective is emerging...
by Klaudia Tirico | May 9, 2023 | Industry News
Quick Scoop: Outreach hired David Ruggiero as President of Go-To-Market. Ruggiero will lead the company’s global sales, marketing and customer success organizations. Previously, he was VP of digital sales for North America at Microsoft. Sales execution platform...
by Klaudia Tirico | May 9, 2023 | Solution Spotlight
360insights is a partner engagement and business optimization company designed to enable brands to better influence, manage and engage with their complex channel ecosystems. The company offers a SaaS platform that empowers brands to manage promotional spend across...
by Kelly Lindenau | May 9, 2023 | Industry News
Quick Scoop: Factoreal revealed four new AI-powered email marketing capabilities. The new features include Smart Headings, Smart Buttons, an Image Generator and a Text Generator. The new capabilities seek to help marketers better personalize email campaigns....
by Kelly Lindenau | May 8, 2023 | Industry News
Quick Scoop: Contentful enhanced its composable content platform through a series of releases. The new features seek to help teams deliver consistent content across channels and better collaborate with internal team members. Specifically, the offerings include...
by Jeffrey L. Cohen, Gartner | May 5, 2023 | Demanding Views
CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout from challenging economic headwinds. Marketing leaders are a key contributor to this activity, as they generate and shape demand for...
by Kelly Lindenau | May 5, 2023 | Industry News
Quick Scoop: Mindtickle acquired Digital Sales Room provider Enable Us. Digital Sales Rooms are designed to provide buyers with a singular link that’s filled with relevant content. Through the acquisition, sellers can now access content from Mindtickle’s...
by Kelly Lindenau | May 5, 2023 | Industry News
Quick Scoop: StackAdapt released a self-service solution for ABM targeting and measurement. The new feature seeks to help users target high-value U.S. audiences based on various data sets. Reported benefits include the ability to create and report on campaigns,...
by Kelly Lindenau | May 4, 2023 | Industry News
Last week, the 2023 edition of Demand Gen Report’s Campaign Optimization Series — or as I like to call it, the GOAT (greatest onlineeventof all time) — saw more than 2,000 marketing and sales practitioners tune in to learn all about the latest B2B...
by Kelly Lindenau | May 3, 2023 | Industry News
Quick Scoop: Clearbit launched the beta version of its ChatGPT plugin. Through the plugin, users can ask ChatGPT to identify website visitor data for high-fit accounts and uncover lookalike companies. Additionally, the plugin can identify specific contacts and...
by Kelly Lindenau | May 3, 2023 | Industry News
Quick Scoop: Validity released a new integration with Zapier, which seeks to strengthen the contact verification offerings within its BriteVerify for Salesforce app. Through the enhancements, Validity users can connect to thousands of apps to verify email addresses,...
