by Kelly Lindenau | May 12, 2023 | Industry News
Quick Scoop: MRP hired Christopher Rack as its new CEO. Rack previously held the position of Chief Revenue Officer at DemandScience. As CEO, Rack plans to help expand MRP’s growth. MRP, a provider of account-based technology and solutions, appointed Christopher...
by Kelly Lindenau | May 11, 2023 | Industry News
Quick Scoop: Outreach partnered with HubSpot to help mutual customers efficiently prospect, manage and close deals. Reported benefits of the integration include eliminating manual data entry and ensuring sales teams are leveraging up-to-date customer information....
by Klaudia Tirico | May 11, 2023 | Industry News
Quick Scoop: Sendoso announced new capabilities and enhancements for its sending platform. The company also launched ‘Event Fulfillment,’ designed for storing and shipping products to conferences and trade shows. The new capabilities aim to streamline...
by Kelly Lindenau | May 10, 2023 | Industry News
Quick Scoop: DemandScience debuted ReplyForce, a new tool designed to optimize and refine email campaigns. ReplyForce will deliver 100 free contacts matched to users’ ideal customer profiles once a month. Additionally, ReplyForce will supply customizable...
by Kelly Lindenau | May 10, 2023 | Blog
To MQL, or not to MQL — that is the question. Over the past year, the industry’s narrative toward MQLs has shifted: It went from the golden goose of marketing to an allegedly inefficient way of driving leads. However, a new perspective is emerging...
by Klaudia Tirico | May 9, 2023 | Industry News
Quick Scoop: Outreach hired David Ruggiero as President of Go-To-Market. Ruggiero will lead the company’s global sales, marketing and customer success organizations. Previously, he was VP of digital sales for North America at Microsoft. Sales execution platform...
by Klaudia Tirico | May 9, 2023 | Solution Spotlight
360insights is a partner engagement and business optimization company designed to enable brands to better influence, manage and engage with their complex channel ecosystems. The company offers a SaaS platform that empowers brands to manage promotional spend across...
by Kelly Lindenau | May 9, 2023 | Industry News
Quick Scoop: Factoreal revealed four new AI-powered email marketing capabilities. The new features include Smart Headings, Smart Buttons, an Image Generator and a Text Generator. The new capabilities seek to help marketers better personalize email campaigns....
by Kelly Lindenau | May 8, 2023 | Industry News
Quick Scoop: Contentful enhanced its composable content platform through a series of releases. The new features seek to help teams deliver consistent content across channels and better collaborate with internal team members. Specifically, the offerings include...
by Jeffrey L. Cohen, Gartner | May 5, 2023 | Demanding Views
CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout from challenging economic headwinds. Marketing leaders are a key contributor to this activity, as they generate and shape demand for...
by Kelly Lindenau | May 5, 2023 | Industry News
Quick Scoop: Mindtickle acquired Digital Sales Room provider Enable Us. Digital Sales Rooms are designed to provide buyers with a singular link that’s filled with relevant content. Through the acquisition, sellers can now access content from Mindtickle’s...
by Kelly Lindenau | May 5, 2023 | Industry News
Quick Scoop: StackAdapt released a self-service solution for ABM targeting and measurement. The new feature seeks to help users target high-value U.S. audiences based on various data sets. Reported benefits include the ability to create and report on campaigns,...
