by Jeffrey L. Cohen, Gartner | May 5, 2023 | Demanding Views
CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout from challenging economic headwinds. Marketing leaders are a key contributor to this activity, as they generate and shape demand for...
by Kelly Lindenau | May 5, 2023 | Industry News
Quick Scoop: Mindtickle acquired Digital Sales Room provider Enable Us. Digital Sales Rooms are designed to provide buyers with a singular link that’s filled with relevant content. Through the acquisition, sellers can now access content from Mindtickle’s...
by Kelly Lindenau | May 5, 2023 | Industry News
Quick Scoop: StackAdapt released a self-service solution for ABM targeting and measurement. The new feature seeks to help users target high-value U.S. audiences based on various data sets. Reported benefits include the ability to create and report on campaigns,...
by Kelly Lindenau | May 4, 2023 | Industry News
Last week, the 2023 edition of Demand Gen Report’s Campaign Optimization Series — or as I like to call it, the GOAT (greatest onlineeventof all time) — saw more than 2,000 marketing and sales practitioners tune in to learn all about the latest B2B...
by Kelly Lindenau | May 3, 2023 | Industry News
Quick Scoop: Clearbit launched the beta version of its ChatGPT plugin. Through the plugin, users can ask ChatGPT to identify website visitor data for high-fit accounts and uncover lookalike companies. Additionally, the plugin can identify specific contacts and...
by Kelly Lindenau | May 3, 2023 | Industry News
Quick Scoop: Validity released a new integration with Zapier, which seeks to strengthen the contact verification offerings within its BriteVerify for Salesforce app. Through the enhancements, Validity users can connect to thousands of apps to verify email addresses,...
by Kelly Lindenau | May 2, 2023 | Solution Spotlight
Printfection is a swag platform and service designed to let users create the highest quality, most unique branded company swag and strategically send it to anyone, anywhere. The Lowdown Printfection is a promotional product management software designed to scale and...
by Shafqat Islam, Optimizely | Apr 27, 2023 | Demanding Views
With economic volatility comes renewed conversations about where to cut costs, and if past recessions have taught us anything, it’s that marketing budgets are often the first to go. Even with their budgets on the chopping block, marketers are still expected to...
by Klaudia Tirico | Apr 26, 2023 | Solution Spotlight
Hotjar is a product experience insights software designed to enable product teams to better empathize with their end-users and deliver value by making the right product improvements. The software is used on more than 900,000 websites worldwide and its mix of...
by Kelly Lindenau | Apr 26, 2023 | Industry News
With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up against include headcount cuts (40%), increasing growth targets (39%) and budget cuts (38%), according to Integrate’s new “2023 State Of...
by Klaudia Tirico | Apr 26, 2023 | Blog
Summer is officially here, which means the B2B Sales & Marketing Exchange (#B2BSMX) is right around the corner— it’s going down August 7-9, 2023. As the new Content Director of our #B2BMX events, I’ve been working hard on curating the perfect...
by Klaudia Tirico | Apr 25, 2023 | Industry News
Quick Scoop: Regie.ai revealed Rapid Writer, a tool designed to help sales teams scale hyper-personalized cold email outreach. The tool leverages generative AI to automatically generate personalized content for email recipients. Regie.ai, a generative AI SaaS platform...
