by Shafqat Islam, Optimizely | Apr 27, 2023 | Demanding Views
With economic volatility comes renewed conversations about where to cut costs, and if past recessions have taught us anything, it’s that marketing budgets are often the first to go. Even with their budgets on the chopping block, marketers are still expected to...
by Klaudia Tirico | Apr 26, 2023 | Solution Spotlight
Hotjar is a product experience insights software designed to enable product teams to better empathize with their end-users and deliver value by making the right product improvements. The software is used on more than 900,000 websites worldwide and its mix of...
by Kelly Lindenau | Apr 26, 2023 | Industry News
With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up against include headcount cuts (40%), increasing growth targets (39%) and budget cuts (38%), according to Integrate’s new “2023 State Of...
by Klaudia Tirico | Apr 26, 2023 | Blog
Summer is officially here, which means the B2B Sales & Marketing Exchange (#B2BSMX) is right around the corner— it’s going down August 7-9, 2023. As the new Content Director of our #B2BMX events, I’ve been working hard on curating the perfect...
by Klaudia Tirico | Apr 25, 2023 | Industry News
Quick Scoop: Regie.ai revealed Rapid Writer, a tool designed to help sales teams scale hyper-personalized cold email outreach. The tool leverages generative AI to automatically generate personalized content for email recipients. Regie.ai, a generative AI SaaS platform...
by Kelly Lindenau | Apr 21, 2023 | Industry News
Quick Scoop: Red Sift strengthened its partnership with Validity to improve email security offerings. The partnership will help Validity gain broader exposure to potentially malicious IPs to strengthen its data network. Red Sift customers will receive additional...
by Klaudia Tirico | Apr 21, 2023 | Industry News
Quick Scoop: Wistia upgraded its platform with new editing features and seamless video recording capabilities. The new offerings will now enable businesses to record, edit, host, market and measure their video content on one platform. Additional functions were also...
by Jeff Marcoux, Bombora | Apr 21, 2023 | Demanding Views
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to reach a smaller, more highly qualified audience for their products and services, and then there’s the long sales and...
by Klaudia Tirico | Apr 18, 2023 | Industry News
Quick Scoop: Digitalzone expanded its demand generation solution footprint in the U.S. and EMEA The company hired Eboni Ryan as Head of Global Marketing, Paul Noonan as Vice President of U.S. Sales and Victoria Tinsdale as Senior Director of EMEA Sales. Digitalzone...
by Kelly Lindenau | Apr 18, 2023 | Industry News
Quick Scoop: Momentum ITSMA acquired Grist. The company will infuse Grist’s thought leadership into its existing consulting, research and learning services. Through the partnership, the companies believe they can help organizations achieve more revenue growth....
by Klaudia Tirico | Apr 18, 2023 | Solution Spotlight
Gong is designed to leverage AI and machine learning to unlock the reality of customer interactions to help people and companies reach their full potential. Gong’s Reality Platform™ autonomously empowers customer-facing teams to take advantage of their most...
by Kelly Lindenau | Apr 17, 2023 | Industry News
Quick Scoop: Jifflenow and Cvent partnered to help customers enhance their scheduling options for event attendees. Together, the companies are seeking to improve their data sharing capabilities and deepen visibility into key metrics. Specific features include...
