by Tom O'Regan, Madison Logic | Jan 27, 2023 | Demanding Views
During times of economic uncertainty, marketers need to understand the evolving purchase decision-maker patterns and reevaluate their strategies accordingly. Defined as a period of a significant decline in economic activity, a recession directly impacts marketing. As...
by Kelly Lindenau | Jan 25, 2023 | Industry News
Conversation Cloud company Drift appointed Matt Tippets as Senior Vice President (SVP) of Product. The former Salesforce and Total Expert executive will be responsible for leading Drift’s product strategy, management, design and research functions. Tippets has...
by Kelly Lindenau | Jan 25, 2023 | Industry News
Cordial, a cross-channel marketing and data management platform, teamed up with Snowflake, a data cloud company, to list its data offering on the Snowflake Marketplace. Joint customers can now leverage Snowflake’s data engineering, storage, sharing and...
by Kelly Lindenau | Jan 25, 2023 | Industry News
SugarCRM, an AI-driven CRM platform, introduced new digital self-service capabilities that seek to help B2B sellers offer “always-on” brand experiences for their customers. With an intuitive interface and multi-factorauthentication, the self-service capabilities aim...
by Kelly Lindenau | Jan 24, 2023 | Blog
There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And...
by Klaudia Tirico | Jan 23, 2023 | Solution Spotlight
Calendly aims to help individuals, teams and organizations automate the meeting lifecycle by removing the back-and-forth with scheduling. Calendly’s cloud-based platform is designed to offer a new layer of the modern digital technology stack by connecting with...
by Dan Gottlieb, Gartner | Jan 20, 2023 | Demanding Views
Faced with inflation, persistent enterprise talent challenges and ongoing supply chain issues, Chief Sales Officers (CSOs) are under pressure to optimize selling, general and administrative costs while still driving revenue growth. While a knee-jerk reaction is to...
by Klaudia Tirico | Jan 19, 2023 | Industry News
The Marketing Practice, a global B2B marketing agency specializing in brand activation, ABM and demand gen, appointed Jeff Johnson as its new U.S. General Manager. Johnson will be responsible for growing the U.S. division of The Marketing Practice. The new...
by Klaudia Tirico | Jan 19, 2023 | Financial News
CloseFactor, a go-to-market (GTM) operating system for revenue teams, raised $15 million in a Series A funding round led by Vertex Ventures and Sequoia Capital, as well as additional investors. The financing brings the company’s total funding to $20M. Founded in...
by Kelly Lindenau | Jan 19, 2023 | Industry News
Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued...
by Klaudia Tirico | Jan 18, 2023 | Solution Spotlight
Founded in 2011, Showpad offers an Enablement Operating System (eOS™) that aims to align sales and marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. The...
by Kelly Lindenau | Jan 17, 2023 | Industry News
Botco.ai, a conversational marketing platform, released “The State of Chatbots in Contact Centers,” a new study that seeks to uncover how and why contact center professionals use chatbots in their interactions with consumers. Tasked with supporting customer...
