CloseFactor Secures $15M For GTM Operating System

Published: January 19, 2023

CloseFactor, a go-to-market (GTM) operating system for revenue teams, raised $15 million in a Series A funding round led by Vertex Ventures and Sequoia Capital, as well as additional investors. The financing brings the company’s total funding to $20M.

Founded in 2020, CloseFactor leverages machine learning to gain meaningful insights that GTM teams can act on, aiming to help identify key customers and empower marketing and sales teams to hit their goals. The company has achieved revenue growth of 5411% over the last 10 quarters and works with companies such as Zuora, Chronosphere and Alteryx.

“Growth at all costs is a thing of the past, and efficient growth is here to stay,” said Leena Joshi, CEO and Co-Founder of CloseFactor, in a statement. “To achieve GTM excellence, you need to get back to the basics. Intentionally designing every aspect of your strategy — from inbound lead generation and outbound prospecting to closing deals and expanding customers — with absolute focus. That starts by aligning sales and marketing around a rock-solid foundation. And we’re excited to help the world do just that.”

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