Hotjar Welcomes 3 New Executives

Published: January 19, 2023

Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued growth to help drive customer empathy with qualitative and quantitative analytics. 

Maher will serve as Hotjar’sfirstCRO and lead the growth, expansion and success of Hotjar’s customer base alongside the sales, customer success and support teams. With more than 16 years of focusing on go-to-market strategy and delivering end-to-end customer experiences, Maher will help Hotjar elevate customer value, bring new and old perspectives into its product maturity and uncover new revenue streams. Prior to Hotjar, Maher worked at Zendesk and New Relic.

As CMO, Santinwill lead Hotjar’s global marketing strategy and vision with a focus on scaling the demand generation engine, continuing to develop a distinctive brand and building long-lasting relationships with existing customers. He will work closely with Hotjar’s product and revenue teams to define the company’s road maps and drive cross-functional projects. Santin has more than 15 years of experience across E-commerce, retail, mobility, travel and healthcare.

With more than 10 years of experience, Abalos will work to foster a diverse and healthy workforce at Hotjar and ensure the company has the resources and tools needed to provide the best employee experience. Previously, Abalos served as VP of People & Talent at Stuart for more than seven years.

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“I am extremely pleased to welcome Celine Maher, Mattia Santin and Marta Abalos to the Hotjar team,” said Mohannad Ali, CEO of Hotjar, in a statement. “Their combined expertise and experience in marketing, customer experience and culture will help us drive forward the global growth we want to accomplish for our products and people as we continue to scale. We are thrilled to have these new leaders on board during this key stage of growth.”

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