by Klaudia Tirico | Jan 19, 2023 | Industry News
The Marketing Practice, a global B2B marketing agency specializing in brand activation, ABM and demand gen, appointed Jeff Johnson as its new U.S. General Manager. Johnson will be responsible for growing the U.S. division of The Marketing Practice. The new...
by Klaudia Tirico | Jan 19, 2023 | Financial News
CloseFactor, a go-to-market (GTM) operating system for revenue teams, raised $15 million in a Series A funding round led by Vertex Ventures and Sequoia Capital, as well as additional investors. The financing brings the company’s total funding to $20M. Founded in...
by Kelly Lindenau | Jan 19, 2023 | Industry News
Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued...
by Klaudia Tirico | Jan 18, 2023 | Solution Spotlight
Founded in 2011, Showpad offers an Enablement Operating System (eOS™) that aims to align sales and marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. The...
by Kelly Lindenau | Jan 17, 2023 | Industry News
Botco.ai, a conversational marketing platform, released “The State of Chatbots in Contact Centers,” a new study that seeks to uncover how and why contact center professionals use chatbots in their interactions with consumers. Tasked with supporting customer...
by Sandeep TM, Outplay | Jan 13, 2023 | Demanding Views
Regardless of how sales (and salespeople) are perceived, there’s one thing everyone agrees on: Selling is tough. Breaking through in a competition-filled marketplace is hard, and it’s even harder when you need to appeal to a multichannel audience with a...
by Kelly Lindenau | Jan 13, 2023 | Financial News
Coho AI, a product-led revenue platform, secured $8.5 million in a seed funding round led by Eight Roads, TechAviv and a group of angel investors. The company plans to use the capital to enhance the capabilities of its platform. Coho AI was created to help...
by Kelly Lindenau | Jan 13, 2023 | Industry News
Conversica, Inc., an AI-powered conversation automation solution, announced a new partner program to expand its partner-led business, which is focused on the company’s global go-to-market (GTM) and growth strategy. The partners include data company UHURU,...
by Kelly Lindenau | Jan 13, 2023 | Industry News
Banzai International, Inc., an end-to-end video engagement platform, launched Boost, a new add-on for its engagement marketing platform, Demio, to help marketers increase registrations for virtual webinars and events. Boost is designed to incentivize existing...
by Klaudia Tirico | Jan 12, 2023 | Industry News
Calendly, a scheduling platform provider, hired Jessica Gilmartin as CMO. Reporting to the Founder and CEO Tope Awotona, Gilmartin will be tasked with growing Calendly’s annual recurring revenue business by driving adoption across sales, marketing, customer...
by Kelly Lindenau | Jan 10, 2023 | Industry News
As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep...
by Kelly Lindenau | Jan 10, 2023 | Industry News
Gartner’s latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023,” revealed that the two most important business goals for 2023 are improving operations and growing businesses. Specifically, 84% of customer service...
