by Kelly Lindenau | Jan 3, 2023 | Industry News
The global economic outlook is bleak — in a survey conducted by the World Economic Forum, seven out of 10 economists believe a recession is at least somewhat likely. With that in mind, many organizations are shifting budgets and coming under increased pressure to...
by Eric Holmen, Splash | Jan 3, 2023 | Demanding Views
Flagship (or tentpole) events have played an essential role in many business strategies for decades. However, amongst a crippling pandemic, labor shortages and a drawn-out period of challenging economics, some of the excitement around events — and their business value...
by Kelly Lindenau | Dec 20, 2022 | Industry News
Casted, a podcast and video marketing platform for B2B marketers, launched Casted for Startups, a new program designed to help startup companies expand the reach of their branded podcasts and video content to boost ROI and improve sales outcomes. The new program...
by Kelly Lindenau | Dec 20, 2022 | Industry News
Demandbase, a go-to-market (GTM) platform, revealed its new Workspaces capability, which was created to go beyond just filtering data by enabling teams to create account partitions that keep data and activities separated across business units. Capabilities that can be...
by Kelly Lindenau | Dec 19, 2022 | Solution Spotlight
Clearbit is a marketing intelligence solution that aims to help B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures and First Round Capital. The Lowdown...
by Craig Moore, Forrester | Dec 16, 2022 | Demanding Views
Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for marketing and sales to develop their plans in parallel, unfortunately ending with plans that are out of sync with one another. But that is only one of the traps that...
by Klaudia Tirico | Dec 15, 2022 | Industry News
Integrate, a provider of B2B Precision Demand Marketing (PDM) solutions, teamed up with 6sense, a predictable revenue platform, to launch a new API integration for joint customers. The partnership aims to provide users of both solutions with greater data accuracy and...
by Kelly Lindenau | Dec 15, 2022 | Industry News
22Miles, a visual communications and interactive experiences provider, teamed up with Zoom to create the 22Miles Space Booking listing in the Zoom Marketplace. The integration is designed to help streamline and support room booking, workplace analytics and...
by Kelly Lindenau | Dec 14, 2022 | Industry News
As part of Validity’s Partner Program relaunch, the data quality and email marketing success solutions provider welcomed The Hunley Group, Admin Within, Data Therapy, Compound Growth Marketing, Provisions Group, AIQUEOUS, Eigen X and B2B Fusion Group as the...
by Klaudia Tirico | Dec 14, 2022 | Solution Spotlight
Hotjar provides brands with user insights and feedback to help inform empathy-centered changes that make product improvements. “Trends” by Hotjar is a new addition to Hotjar’s capabilities designed to help users keep track of product adoption methods, compare...
by Klaudia Tirico | Dec 14, 2022 | Industry News
Terminus, an ABM platform provider for revenue growth, named Natalie Cunningham as Chief Marketing Officer and Carter Lassy as Chief Product Offer. Prior to her new role as CMO, Cunningham served as Terminus’ VP of Marketing and developed a strong track record...
by Demand Gen Report Team | Dec 14, 2022 | Industry News
Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it’s becoming harder to close those all-too-important deals. However, sales reps are just down — not out. A recent planning guide released by...
