Demandbase Releases Workspaces To Help Organizations With Data Management

Published: December 20, 2022

Demandbase, a go-to-market (GTM) platform, revealed its new Workspaces capability, which was created to go beyond just filtering data by enabling teams to create account partitions that keep data and activities separated across business units.

Capabilities that can be sorted by business unit include lists, filters and reports. Users also can configure intent, users, views, permissions and subscriptions. Single users will be able to work in Workspaces while administrators and managers will have the additional benefit of seeing a global, rolled-up view.

“Large enterprises have complex solution portfolios that leverage different GTM motions,” said Brewster Stanislaw, Chief Product Officer at Demandbase, in a statement. “To manage this complexity and ensure data privacy and security, they need flexible technology solutions that adapt to their businesses. Workspaces does exactly this by allowing them to containerize their data to ensure only the relevant teams have access. Demandbase is the only GTM platform that supports true data containerization for business units and product lines. We know how important this is to our enterprise customers and we’re excited to deliver this enhanced flexibility and continued innovation for them.”  

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