Demand Gen Report

Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon

The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers,...

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Artificial intelligence (AI) is used by businessmen in document management systems, online documentation databases, and digital file storage systems or software, record keeping, database technology

Despite 75% Integration Rate, Just 21% Of Marketers Actively Utilize AI

Although AI has high adoption and integration rates, new research from marketing agency Realm B2B revealed that only a minority of marketing teams are actively utilizing AI to enhance their…

Industry News June 5

Generation Z conceptual illustration with bright and vibrant colors and diverse people from different backgrounds working in the office

The B2B Marketer’s Guide To Gaining Traction With Gen Z Buyers

As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging the traditional notions of the purchasing cycle by embracing multiple identities, ironic…

Industry News June 4

mockup of a man working on his macbook with his glasses over his desk with Demand Spring home page up

Demand Spring AI Services Seek To Optimize Marketing Strategies, Boost Productivity

Demand Spring is an integrated revenue marketing consultancy that seeks to help marketing organizations scale their pipeline and revenue contributions, and its team includes revenue marketing strategists, content marketers and…

Solution Spotlight June 4