by Kelly Lindenau | Sep 23, 2022 | Industry News
Anteriad, a full-funnel marketing solutions provider, partnered with TransUnion, a global information and insights company, to bring Anteriad’s audience data to the TruAudience Data Marketplace. The collaboration seeks to help B2B advertisers reach...
by Jon Lieberman, Demandbase | Sep 23, 2022 | Demanding Views
Fairly recently, I had a bone to pick with marketing. Specifically, B2B marketing. All around me, I watched as consumers began consuming content differently. They’d listen to a podcast on their commute, watch a YouTube video during their lunch break and stream...
by Christina Cargulia | Sep 22, 2022 | Industry News
Crunchbase, a prospecting platform, revealed a new integration with HubSpot, a CRM platform. The goal is to help users build and track their pipeline with a single, easy-to-use solution. This integration means HubSpot users can push leads found on Crunchbase directly...
by Christina Cargulia | Sep 22, 2022 | Industry News
Seismic, a sales enablement platform, partnered with Microsoft for its seller experience application, Viva Sales. Together, the companies aim to transform the future of sales and streamline daily workflows for the modern salesperson. In breaking down silos of...
by Christina Cargulia | Sep 21, 2022 | Industry News
6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom diversity with women in marketing. The pair launched “The Empowered CMO Board Book” aimed at propelling female Chief Marketing...
by Christina Cargulia | Sep 21, 2022 | Industry News
Validity, a data quality and email marketing success solution, launched two free tools specifically for Salesforce users at Dreamforce 2022, an annual event that brings together the global Salesforce community. DeDuped is a duplicate assessment tool designed to...
by Kelly Lindenau | Sep 20, 2022 | Industry News
Ceros, a cloud-based interactive design platform, revealed that its Power of Creativity event will take place on Sept. 27 at 1 p.m. ET and is open for registration. The Power of Creativity is an annual event that shares insights into the company’s...
by Andrew Gaffney, Editorial Director | Sep 20, 2022 | Blog
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other key elements. But one somewhat surprising element of the formula we...
by Kelly Lindenau | Sep 20, 2022 | Industry News
RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM Play Generator, an intuitive free tool that serves up actionable ABM plays personalized...
by Christina Cargulia | Sep 20, 2022 | Industry News
Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from both digital and non-digital campaigns within an account funnel. Full Circle ABM seeks to help users leverage data from intent providers...
by Christina Cargulia | Sep 19, 2022 | Industry News
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement...
by Christina Cargulia | Sep 19, 2022 | Solution Spotlight
FormAssembly is an all-in-one form and process-building platform that helps organizations take control of the data collection process. FormAssembly Workflow is a visual, no-code process-building interface that aims to simplify secure data collection and collaboration...
