by Robert McKinnon, Forrester | Sep 16, 2022 | Demanding Views
In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for guidance on navigating a challenging environment. The initial instinct is for marketing leaders to focus on quickly rationalizing costs and...
by Kelly Lindenau | Sep 15, 2022 | Industry News
Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a...
by Kelly Lindenau | Sep 15, 2022 | Industry News
G2, a software marketplace, integrated its offerings with ZoomInfo, a go-to-market software, data and intelligence provider, to enable mutual intent data customers to better target, engage and convert in-market software buyers. Through the partnership, G2...
by Kelly Lindenau | Sep 14, 2022 | Blog
Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more than 10% in annual revenue due to poor quality CRM data, while an...
by Kelly Lindenau | Sep 13, 2022 | Industry News
Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and...
by Christina Cargulia | Sep 13, 2022 | Industry News
Sinch, a cloud communications and mobile customer engagement platform, launched AskFrank, an AI-enabled question-answering search engine. AskFrank integrates with a business’s existing customer engagement chatbots, contact center, website or knowledge base,...
by Christina Cargulia | Sep 12, 2022 | Industry News
Integrate, a company that specializes in precision demand marketing, announced John Gurski as its new President and Chief Revenue Officer (CRO). Gurski will lead all functions across sales, marketing, customer success and professional services at Integrate. Gurski...
by Kelly Lindenau | Sep 12, 2022 | Industry News
Validity, a data quality and email marketing success solution, relaunched its Validity Partner Program, a strategic initiative created to help email marketers optimize their customer engagement programming and increase email marketing and data management ROI. As part...
by Zack Rosenberg, CatapultX | Sep 12, 2022 | Demanding Views
Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be a great way to boost your marketing efforts, but it’s important to make sure that you’re utilizing your efforts...
by Kelly Lindenau | Sep 12, 2022 | Industry News
HubSpot announced new features and updates to help businesses create deeper, more meaningful connections at its annual INBOUND event. Through the platform enhancements, the company seeks to enable merchants to better personalize interactions with their...
by Christina Cargulia | Sep 12, 2022 | Solution Spotlight
Speedeon is a direct marketing and data agency that launched its strategic growth platform, AudienceMaker, to help brands gain access to actionable data on their customers and prospects. With AudienceMaker, brands can unlock a trove of insights, fueling the ability...
by Kelly Lindenau | Sep 9, 2022 | Industry News
LeanData, a revenue orchestration platform, introduced new out-of-the-box integrations with sales and marketing solutions from 6sense, Clearbit, Cloudingo, Cognism, Crossbeam, SalesIntel, Sendoso, Kronologic, Microsoft Teams, Salesforce and UserGems. The new...
