by Andrew Gaffney, Editorial Director | Sep 20, 2022 | Blog
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other key elements. But one somewhat surprising element of the formula we...
by Kelly Lindenau | Sep 20, 2022 | Industry News
RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM Play Generator, an intuitive free tool that serves up actionable ABM plays personalized...
by Christina Cargulia | Sep 20, 2022 | Industry News
Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from both digital and non-digital campaigns within an account funnel. Full Circle ABM seeks to help users leverage data from intent providers...
by Christina Cargulia | Sep 19, 2022 | Industry News
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement...
by Christina Cargulia | Sep 19, 2022 | Solution Spotlight
FormAssembly is an all-in-one form and process-building platform that helps organizations take control of the data collection process. FormAssembly Workflow is a visual, no-code process-building interface that aims to simplify secure data collection and collaboration...
by Robert McKinnon, Forrester | Sep 16, 2022 | Demanding Views
In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for guidance on navigating a challenging environment. The initial instinct is for marketing leaders to focus on quickly rationalizing costs and...
by Kelly Lindenau | Sep 15, 2022 | Industry News
Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a...
by Kelly Lindenau | Sep 15, 2022 | Industry News
G2, a software marketplace, integrated its offerings with ZoomInfo, a go-to-market software, data and intelligence provider, to enable mutual intent data customers to better target, engage and convert in-market software buyers. Through the partnership, G2...
by Kelly Lindenau | Sep 14, 2022 | Blog
Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more than 10% in annual revenue due to poor quality CRM data, while an...
by Kelly Lindenau | Sep 13, 2022 | Industry News
Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and...
by Christina Cargulia | Sep 13, 2022 | Industry News
Sinch, a cloud communications and mobile customer engagement platform, launched AskFrank, an AI-enabled question-answering search engine. AskFrank integrates with a business’s existing customer engagement chatbots, contact center, website or knowledge base,...
by Christina Cargulia | Sep 12, 2022 | Industry News
Integrate, a company that specializes in precision demand marketing, announced John Gurski as its new President and Chief Revenue Officer (CRO). Gurski will lead all functions across sales, marketing, customer success and professional services at Integrate. Gurski...
