by Kelly Lindenau | Jun 8, 2022 | Blog
Amongst the multitude of innovations and research revealed at Forrester’s B2B Summit, Forrester VP Analysts Laura Ramos and Michelle Yaiser turned their focus to a growing topic of interest: Customer experiences (CX). In their session, “The Forrester...
by Kelly Lindenau | Jun 8, 2022 | Industry News
Folloze, a B2B buyer experience platform, released its Buyer Experience Platform 3.0, which includes a new experience engine and several other key features to help unlock design tools and data insights to create content-rich, relevant experiences in a no-code...
by Nick Wentz, Clearbit | Jun 6, 2022 | Demanding Views
When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start by asking themselves who their customers are. This question used to be quite difficult to answer, often determined by gut instinct and basic campaign...
by Christina Cargulia | Jun 6, 2022 | Industry News
Pipedrive, a CRM software company, expanded its product suite with new marketing campaign management capabilities. Campaigns by Pipedrive is designed to bring sales and marketing into one revenue management platform so users can access every aspect of their email...
by Christina Cargulia | Jun 6, 2022 | Solution Spotlight
TRAK Data is a marketing data and predictive analytics company that seeks to help marketers tap into the power of a national consumer marketing database, create AI-driven models, enrich and cleanse their data and launch 1:1 cross channel campaigns. The on-demand...
by Kelly Lindenau | Jun 3, 2022 | Industry News
Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions for companies operating in the cloud. The offering seeks to help marketers solve challenges related to data management in the cloud,...
by Kelly Lindenau | Jun 3, 2022 | Industry News
Activate Marketing Services, a demand generation provider for B2B brands, acquired lead gen and appointment setting firm Green Leads. The acquisition seeks to enhance Activate’s current offerings through the addition of Green Lead’s lead generation,...
by Christina Cargulia | Jun 2, 2022 | Industry News
Brightcove Inc., an online video platform, added David Beck as its first Chief Strategy and Corporate Development Officer, leading the company in strategy, business development and corporate development. Beck’s newly created role focuses on identifying...
by Christina Cargulia | Jun 1, 2022 | Industry News
Salesloft, a sales engagement platform, opened an office in Singapore to increase its Asia-Pacific (APAC) presence and introduced native CRM integrations with HubSpot and Microsoft Dynamics to better serve its customers in Singapore, Australia and New Zealand. To...
by Kelly Lindenau | Jun 1, 2022 | Industry News
Winning by Design (WbD), a global B2B revenue consulting and training company, expanded its Revenue Academy roster with the addition of three new courses and a “New Hire Onboarding” program. The Revenue Academy offers interactive training sessions, frameworks and...
by Kelly Lindenau | Jun 1, 2022 | Industry News
Lob launched its flagship product, an end-to-end direct mail automation platform designed to power the creation, printing, postage, delivery and sustainability of direct mail with end-to-end analytics and campaign attribution. The solution seeks to simplify...
by Christina Cargulia | May 31, 2022 | Blog
Uberflip is a cloud-based content experience platform (CEP) that connects buyers with relevant content. The recently announced integration between Uberflip and 6sense aims to enable customers to see previously anonymous companies or user profiles visiting their...
