by By Jon Miller, Demandbase | Mar 25, 2022 | Demanding Views
It’s time I come out and say something that you might find contradictory to my advocacy of account-based experience (ABX): Marketing qualified leads (MQLs) aren’t the enemy. In fact, they can even be used effectively alongside account-based metrics in a...
by Roman Aguila | Mar 23, 2022 | Industry News
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community. In this episode, Host...
by Kelly Lindenau | Mar 23, 2022 | Blog
Keeping up with the changing buyer’s journey isn’t easy — but you already knew that. Aside from privacy concerns and cookie phase-outs, perhaps one of the most challenging elements is the rise of buying committees. With more than a third (68%) of buyers...
by Christina Cargulia | Mar 23, 2022 | Industry News
Intercom, a customer communications platform, launched two new tools — Surveys and Switch — that focus on delivering better customer service. In addition, the company released a next-generation Intercom Inbox. These technological advancements will increase...
by Christina Cargulia | Mar 22, 2022 | Solution Spotlight
Invoca is a conversation intelligence platform for revenue teams. The company’s no-code integrations library, which includes no-code versions of existing and new integrations for Google Analytics 4, Meta Conversions API and Slack, is designed to help revenue...
by Kelly Lindenau | Mar 21, 2022 | Industry News
PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools needed to orchestrate omnichannel direct mail campaigns. Iterable helps brands leverage all pieces of customer data to create individualized...
by Kelly Lindenau | Mar 18, 2022 | Industry News
Demandbase, an end-to-end ABM software provider, joined the World Wide Web Consortium (W3C), the main international standards organization for the World Wide Web, to help define the protocols and guidelines needed to balance buyer privacy with data-driven prospect...
by Randy Frisch, Uberflip | Mar 18, 2022 | Demanding Views
Sales and marketing alignment has been one of the buzziest catchphrases in the B2B world in recent years, and rightly so. It’s crucial to elevating the customer experience and getting drastically better business outcomes. Here’s the good news: Because of...
by Christina Cargulia | Mar 18, 2022 | Industry News
LiveRamp, a data enablement platform, welcomed Jessica Shapiro as its new CMO. In her role, Shapiro will report to CEO Scott Howe and help lead LiveRamp’s growth journey, with a specific focus on the company’s privacy-first data collaboration platform,...
by Kelly Lindenau | Mar 17, 2022 | Industry News
TrustRadius, a research and review platform, revealed an intent data integration with LinkedIn Matched Audiences. The new partnership seeks to provide Matched Audience users with downstream intent data from TrustRadius to help them target and convert in-market...
by Christina Cargulia | Mar 17, 2022 | Financial News
Amagi, a cloud-based SaaS technology company for broadcast and connected TV, raised $95 million in funding, following 108% YoY growth in revenue. The round was led by Accel along with the existing investors Norwest Venture Partners and Avataar Ventures....
by Christina Cargulia | Mar 16, 2022 | Industry News
Vidyard, a video messaging platform for businesses, is teaming up with Gong, a revenue intelligence platform for B2B sales teams, to provide sales teams with greater visibility and automated insights into how their customers engage with personalized video messages and...
