Vidyard & Gong Collaborate To Offer Enhanced Insights Into Video Marketing

Published: March 16, 2022

Vidyard, a video messaging platform for businesses, is teaming up with Gong, a revenue intelligence platform for B2B sales teams, to provide sales teams with greater visibility and automated insights into how their customers engage with personalized video messages and on-demand demo videos.

Gong has now implemented Vidyard’s video feature into its online site with the goal of increasing customer engagement and offering sales teams a more comprehensive view of customer-facing activities, behaviors and engagement.

The integration is designed to push viewer data from Vidyard into deal activity timelines, giving Gong users visibility into customer engagement with video messages and on-demand video content. After recording and sending a video from Vidyard, reps can track how contacts in active buying cycles are engaging with their videos to help them prioritize and personalize next steps to get more deals over the finish line.

“Gong customers can now easily adopt video messaging into their sales strategy,” said Eilon Reshef, Gong’s Chief Product Officer, in a statement. “The Vidyard integration strengthens our platform for sales teams, providing a single source of truth where sales reps, managers and others collaborate, streamline work and get data-based advice on critical next steps.”

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