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E-books

7 Ways Sales Professionals Drive Revenue With Social Selling

QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team. Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections. This new E-book from…

The New Formula for Generating High Quality Leads in 2011

Marketers Shifting Focus to Web-Based Formats for Higher Conversions Marketers are refining the media mix, selecting the most cost-effective forms of engagement to capture and nurture leads to meet new revenue demands. Download this E-book to learn how content-rich webinars, optimized web site landing pages, video, social media and other methods are proving to be cost efficient and valuable for…

Assessing the Impact of Dirty Data on Sales & Marketing Performance

Data hygiene issues have been the dirty little secret for organizations for years. However, once companies take the time to refresh their contact database, they payoffs are significant. To learn just how much dirty data is costing your organization, we encourage you to download a new E-book featuring exclusive new research which quantifies bad data's impact on sales & marketing…

Relationship Equity: Securing Scalable Client Relationship MGT Strat in Financial Services

As financial services advisors and investment brokers need more and better data on their clients and prospects, they are increasingly turning to relationship management tools to help run their businesses and manage new leads. Download this E-book to access best practice insights from thought leaders in the relationship management space, as well as real-world customer examples of how progressive financial…

A Building Block Approach To Engagement Marketing

To be successful in today's highly interactive and social environment, marketers need to collect and analyze information about prospective buyers. Rather than attack prospects with information they don't want or need, companies should take a step back, observe prospects' behavior and respond in a timely fashion with relevant information. Marketing automation can help companies create successful conversational marketing campaigns.You'll Learn:…

Avoiding the Lead Gen Tradeoff

Strategies To Improve Web Form Conversions Without Sacrificing Lead Quality Data for Your Company Your guide to increasing conversions with shorter forms...without losing valuable data Learn about Real-Time ID of your B2B web traffic Increase conversions with enhanced, standardized data quality at point of entry Better data in Salesforce.com and other CRM systems Improved lead distribution and lead scoring Download…

The CRM Flex Test

A 5-Point Checklist to Find the Right Mix of Features, Delivery and Deployment Options that Meet Today’s Evolving Business NeedsAs more companies turn to flexible CRM solutions, like Cloud-based, on-demand options, there’s greater control over customization, integration, data ownership and security capabilities. Download “The CRM Flex Test” now for learn more about these and other turnkey solutions, including a 5-Point…