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E-books

New Strategies For Today's Video-Enabled World

5 new strategies to create online video content from material you already have in-house. This All-New KnowledgeVision E-book Shares: The tools and techniques marketers can use right now to repurpose preexisting content affordably and effectively How certain easy to use technology actually reduces staff time spent creating online videos What archived materials work best when repurposing How online video made…

Secrets Of The Modern Marketing Department: Same Rules, New Tools

How Progressive Companies Are Transforming Marketing By Graduating From Spreadsheets and Manual Reports to Improve Collaboration, Visibility and Speed To Market  The proliferation of digital channels has significantly changed the marketing landscape. Marketers are now charged with managing traditional phases of budget and program development across as many as 50 channels. At the same time, marketing is typically being asked to…

Marketing Matchmaking

Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems For many marketers, webinars are an under-utilized lead generation tool, because, from an administrative perspective, it can be difficult to set up, promote and follow up on registrants and attendees. That said, webinars and online events represent a vital component any B2B organization’s demand generation, and can…

Tell Them What They Want To Hear: With Account-Based Targeted Content

Optimizing the BtoB Web Site With Account-Based Targeted Content Your guide to BtoB's advantages for content personalization: Increase engagement and drive clicks to the offers that matter Understand the differences between demographics and firmographics, and how to use them Drive more leads from your top prospects and named accounts Improve customer service by recognizing them before they log in, without…

12 Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database

Constantly challenged with keeping your ever-changing lead data accurate and up-to-date? In this brand new E-Book: · Discover best practices to tune-up, augment, enrich, and segment your database. · Learn the lead data strategies and other critical components necessary to fuel high-performance campaigns. · Read how marketers are using data to improve funnel conversions, and improve sales & marketing alignment.…

Building The Business Case For Marketing Automation

Key Considerations & Best Practices To Ensure A Successful Rollout & Optimize Results As more of the BtoB buying process has shifted to the web, marketers are realizing they need deeper intelligence into prospect interests and interactions. Reports on email opens and clicks are a good start, but most marketers are now starting to integrate insights into behavior across web,…

The Power User's Guide To Successful Webinars

According to the 2010 Lead Generation Marketing ROI Study conducted by The Lenskold Group and eMarketer, 52% of respondents found webinars to be the most effective tactic to generate a vast amount of leads to most likely to convert to sales. However, to cash in on the potential of webinars, marketers must implement efficient best practices such as creating compelling…