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E-books

7 Ways Sales Professionals Drive Revenue With Social Selling

QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team. Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections. This new E-book from…

The Experts Speak: 12 Trends That Will Define B2B Content Marketing In 2013

Content4Demand recently connected with a dozen top content marketing experts. Our goal: To uncover the trends and tactics that will shape the content marketing industry during 2013, and to learn what those trends really mean for B2B marketers' day-to-day activities. Now, their predictions are available together here, for the first time, in this exclusive E-book. Whether you're charged with launching…

Marketing Technology: The Road Ahead For 2013

Challenges, Opportunities and Key Priorities For B2B Marketers The Demand Gen Report editorial team recently spoke with more than a dozen leading visionaries to understand how marketing technology will evolve during 2013. The result is this E-book: A collection of essays that lay out a fascinating mix of predictions, opportunities and challenges for B2B marketers. Our expert All-Star team will…

Prove The Power of Content Marketing

Marketers are investing more in content, but that doesn’t mean sales departments are using it. In fact, according to research, 65% of sales teams use less than half of the content their marketing department produces. Download this new E-book from Demand Gen Report to learn how progressive companies are addressing this disconnect by closing the loop and creating the right…

Your Marketing Makeover

Refresh Your Marketing Strategies with Tactics that Get Noticed The explosion of digital channels has fundamentally changed the way buyers engage with solution providers. Yet, many marketers are still supporting their strategies with the same tools they used five to ten years ago.

Webinars: The Missing Link In Your Lead Generation Strategy

Today, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads. This eBook explains why webinars are the missing link between content marketing and lead generation. Learn why…

The RPM Readiness Guide Improve the way you measure marketing effectiveness

Marketers have historically focused on activity metrics such as open-rates and click-throughs to track campaign performance. However, this data is not relevant or relatable when it comes to reporting on your true value to the company. The RPM Readiness Guide will show you how to use Revenue Performance Management as the framework to improve marketing efficiencies and accelerate sales cycles.…