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E-books

12 Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database

Constantly challenged with keeping your ever-changing lead data accurate and up-to-date? In this brand new E-Book: · Discover best practices to tune-up, augment, enrich, and segment your database. · Learn the lead data strategies and other critical components necessary to fuel high-performance campaigns. · Read how marketers are using data to improve funnel conversions, and improve sales & marketing alignment.…

Building The Business Case For Marketing Automation

Key Considerations & Best Practices To Ensure A Successful Rollout & Optimize Results As more of the BtoB buying process has shifted to the web, marketers are realizing they need deeper intelligence into prospect interests and interactions. Reports on email opens and clicks are a good start, but most marketers are now starting to integrate insights into behavior across web,…

The Power User's Guide To Successful Webinars

According to the 2010 Lead Generation Marketing ROI Study conducted by The Lenskold Group and eMarketer, 52% of respondents found webinars to be the most effective tactic to generate a vast amount of leads to most likely to convert to sales. However, to cash in on the potential of webinars, marketers must implement efficient best practices such as creating compelling…

Increasing ROI by Cleansing, Appending, Refreshing and Segmenting Your Data

This E-book presents case studies, models and real-world examples of companies that have committed to data hygiene and the results they’re achieving. Even technologically savvy brands stand to gain, as is demonstrated by a major marketing automation provider that more than tripled campaign results after a data do-over. Additional insights from B2B process experts highlights methods for expanding data into…

Metrics That Matter For BtoB Demand Gen

Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view and interpret complex sales and marketing data easily, many companies decided it was too complicated and instead use the limited reporting their CRM systems provide. Fortunately, new dashboard tools allow professionals to easily access data, and adjust campaigns in real time. In this E-book: Learn…

Change the conversation: Managing Social Media in terms of Budget & Performance

The conversation about social media has shifted from “Should we do it?” to “How can we manage it better?” New trends in marketing resource management are allowing superior analysis of social media campaigns, including a full view of product workflow, budget management, and performance tracking. In this E-book: · Learn how to change the conversation surrounding your social media with…

Getting Marketing Automation Right The First Time

5 Key Steps Companies Must Take At the Front-End of Deployment To Ensure Long-Term Success The following E-book highlights 5 key steps companies must take at the front-end of a system rollout in order to greatly increase their chances of long-term success. The primary goals for most marketing automation deployments are to increase efficiency and drive revenue. However, the unfortunate…