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E-books

A Blueprint For Investing In Referral Marketing

As buyers rely more heavily on peer recommendations when researching products and services, it's no wonder that referral marketing is emerging as a leading strategy for B2B marketers. This E-book outlines the tools and techniques to automate the referral process while keeping users — advocates, prospects, salespeople and marketers/administrators — in mind. By filling out the form you'll get a…

Demand Generation 101

Demand generation today is much more than lead generation. It includes a range of marketing tactics, tools and organizational activities that work together to achieve specific marketing and business goals. The question is: are you maximizing demand generation to the best of your abilities, if at all?This E-book will provide newcomers to demand generation an info-packed crash course on how…

The Full-Funnel Effect

With most marketers focusing on filling the top of the sales funnel, they are missing opportunities to help boost conversions later in the cycle. Marketers that are using predictive marketing tools at all levels of the sales cycle can fuel more growth than those who don't look beyond lead generation. This E-book shows why predictive marketing can help marketers master…

The Ultimate Guide To Social Analytics

With social media spending expected to jump more than 20% over the next 5 years, marketers are going to face a great deal of pressure to prove that this increased investment provides a solid return. Yet, in a recent study, more than half of marketers say they can't demonstrate their return on social spending at today's lower rate. But with…

The Sophisticated Marketer’s Guide To LinkedIn

For sophisticated B2B marketers, social media is no longer an afterthought. Today, marketers who successfully integrate social media are more likely to reach decision makers in and out of work, build relationships and engage with buyers in a meaningful way. Download this E-book to learn about the vast opportunities available on LinkedIn to generate awareness, high-quality leads and ultimately revenue,…

The Demand Generation Marketer's Guide To LinkedIn Marketing Solutions

The B2B buyer's journey is 90% done before he or she reaches out to your sales department. In a world governed by leads, conversions and bottom-funnel metrics, B2B marketers know that it is the top-of-funnel activities that can make or break a deal. Download this E-book and learn how to drive qualified leads, opportunities and ultimately revenue by using LinkedIn…

Marketing Tech 101

In today's always-on and highly connected world, a marketer's job description may need to include technology know-how. But even though many marketers have heard of marketing automation — and most know something about it — many still need help understanding how to take advantage of what is the cornerstone of contemporary B2B marketing operations.Download this E-book to learn how B2B…