Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2020 Killer Content Awards: Spotlighting B2B’s New Headlining Acts
Many B2B brands are making beautiful marketing music. While they’re certainly adhering to best practices…
Five Insights From The 2020 Chief Marketer B2B Marketing Outlook
When seeking leads with the highest ROI, B2B marketers turn to email, search and content…
The Marketing Skills Top Recruiters Are Looking For In 2020
Aired On: March 18, 2020 @ 1 PM ET / 10 AM PT In 2020,…
Overcoming The Sales Capacity Challenge
Salespeople only have so many hours in a day to follow up with leads and…
Are Your Business Development Reps Effective?
While 88% of B2B companies say business development reps (BDRs) play a key role in…
Maximizing Performance With Sales Coaching
Sales teams don't transform overnight. It takes steady and consistent training over time. This infographic…
B2B Demand Generation Myths
Before planning your next marketing campaign, ensure that you are familiar with what B2B demand…
The State Of AI-Fueled Sales Enablement
It is a prime time in the B2B ecosystem for digital transformation. This is especially…
What Is Alignment And How Can You Influence It?
The perception of sales and marketing alignment is not sufficient, as successful alignment efforts are…
Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers
The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and…
The Comprehensive Survival Guide For Lead Routing And Account Assignment
Almost every company has the need to route leads and assign accounts to sales reps…
Email Marketing Automation Boosts Your ROI
Email marketing automation frees up a lot of effort while ensuring target customers are reached…
