Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
Filter Resources
Filter by Types
The Guide To The Marketing Technology Landscape
The marketing technology space continues to grow, and it’s showing no signs of slowing down.…
Next Generation Sales Enablement Tools: Creating More Relevant Sales Conversations
Looking to build on their investments in CRM and marketing automation platforms, many B2B organizations…
Optimizing Omnichannel Marketing Initiatives
Big Data and predictive analytics aim to help B2B organizations offer as personalized of a…
10 Quick Wins For Sales & Marketing
There was a time when marketing success was measured mainly by the number of generated…
Content Is At The Heart Of A Successful Social Selling Routine
Social selling is a must-have for progressive B2B marketing and sales organizations. However, many social…
Accelerate The Buyer’s Journey With Always-On Nurturing
Who? Nick EdouardCo-Founder & CMOLookBookHQ Andrew GaffneyEditorDemand Gen Report When? Thursday, June 11,…
Budgeting Trends In Search Marketing
As search marketing becomes a more integrated discipline, marketers are looking for ways to become…
10 Research Stats To Support The Case For Marketing Automation In Small And Mid-size Companies
If you think your company isn't large enough to invest in marketing automation, it may…
5 Of The Top Email Mistakes That Will Send You To The Spam Folder
As the volume of email traffic increases, email service providers and readers are raising the…
The Payoff Of Account Based Marketing: 6 Critical Steps To Targeting Key Accounts
The shotgun approach to marketing is missing the target. That's why companies from a wide…
DGR TV: Hana Abaza, Uberflip
Content is king, but how effective is it? Hana Abaza, VP of Marketing for Uberflip,…
DGR TV: Nick Edouard, LookBookHQ
When it comes to B2B buyer engagement, a lot more has to happen after the…