B2B Marketers Take A Full-Funnel Approach To Webinars
Webinars continue to be a hot lead generation tool. According to DGR’s 2015 Content Preferences Survey, webinars remain among the top three types of content that buyers use to research purchases, with 75% saying they have viewed a webinar in the past 12 months. Webinars are also one of the most productive content types when it comes to generating leads…