The Roadmap For Full-Funnel Account-Based Strategies
Account-based marketing (ABM) is progressing from the early adopter stage to a more mainstream strategy for B2B marketers.In fact, ABM ranked far and away as the top tactic marketers said they were planning to test and deploy this year, according to Demand Gen Report's Demand Gen Benchmark Survey Report. And among marketers already practicing ABM, 57% said they've increased spending…