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2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to maintain quality, better identify high-value accounts and inform their next move. To help you build a more valuable database, this special report explores how B2B marketers are producing and procuring higher quality data, including: How businesses are utilizing deeper analytics to refine messaging and offer…
What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification

What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification

In the era of self-service buying journeys, B2B advertising is simultaneously a marketer's best friend and worst enemy. While serving up an advertisement is a surefire way to promote brand engagement, irrelevant, 'spammy' ad campaigns will have prospects clicking in the other direction. The experts explained that the top three components practitioners must consider when creating engaging ads are content,…
What's Working In Email Marketing? The Power Of Aligning Strategies, Data & Content

What's Working In Email Marketing? The Power Of Aligning Strategies, Data & Content

It's no mystery why marketers are drawn to the cost-effective and time-tested strategy of email marketing: The average ROI for email campaigns is 4002% — or $42 for every $1 spent. With more than 306 billion emails sent and received each day, practitioners must ensure their email marketing tactics are highly targeted to capitalize on the lucrative strategy. With billions…
State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

Video and audio content have both benefited the marketing industry in countless ways. Instead of consumers staring at a dull landing page, sound and visuals paved the way for the future of marketing, creating engaging experiences that tap into buyers' senses to create a deeper emotional understanding of the information at hand. Demand Gen Report's "2021 Channel/Partner Marketing Benchmark Survey"…
2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success is a strong lead nurturing strategy, with data-driven touchpoints that provide personalized content for each stage of the buyer’s journey. But while most marketers agree on the importance of lead nurturing, few have perfected the process. According to the “2022 Lead Nurturing & Acceleration Benchmark…