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2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics

2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics

In this time of social distancing and economic uncertainty, it is more important than ever for B2B organizations to be smart and efficient with their marketing investments. Since many companies have had to pivot and shuffle budgets away from in-person events to digital channels, revenue teams are taking a much harder look at which investments are driving engagement and helping…
What’s Working In Demand Generation? Rethinking Traditional Channels & Testing New Tactics To Boost Buyer Interest & Engagement

What’s Working In Demand Generation? Rethinking Traditional Channels & Testing New Tactics To Boost Buyer Interest & Engagement

As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. With in-person engagement off the table for the time being, fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers in a digital-only environment. "This is…
What’s Working With B2B Content Syndication?

What’s Working With B2B Content Syndication?

The growth of organizations embracing content syndication provides opportunities for forward-thinking organizations to take advantage of a tactic their competitors may not yet be using. This report examines how progressive B2B organizations are seeing notable results from content syndication initiatives. Sharing insights from both experts and practitioners, the report highlights how content syndication can help B2B marketers: Connect with new…
Fueling Demand Gen With Events

Fueling Demand Gen With Events

B2B Brands Investing In New Tools & Tactics To Drive Insights From Interactions Into Their Integrated Demand Strategies Events may be on hiatus, but they are still one of the most valued tactics in the B2B marketers' toolbox. While there was an expectation that the expansion of digital engagement channels would eventually reduce the role of in-person industry events, the…
2020 Content Preferences Study: B2B Buyers Increasingly Looking For Credible “Show-And-Tell” Experiences To Drive Buying Decisions

2020 Content Preferences Study: B2B Buyers Increasingly Looking For Credible “Show-And-Tell” Experiences To Drive Buying Decisions

During a time of "social distancing," where in-person engagement and education is being replaced with digital alternatives, content has become an even more critical tool for B2B buyers to research new areas and find solutions to business challenges. And based on new results from Demand Gen Report's 2020 Content Preferences Study, buyers are not only leaning even harder on content…
The State Of AI-Fueled Sales Enablement

The State Of AI-Fueled Sales Enablement

It is a prime time in the B2B ecosystem for digital transformation. This is especially true for B2B sellers who struggle with manual and tedious tasks and spend their working hours on researching prospects and customers, customizing assets in advance of prospect meetings and ongoing training/learning about prospects’ products and new releases. But with innovations in sales enablement technology and…