2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics
In this time of social distancing and economic uncertainty, it is more important than ever for B2B organizations to be smart and efficient with their marketing investments. Since many companies have had to pivot and shuffle budgets away from in-person events to digital channels, revenue teams are taking a much harder look at which investments are driving engagement and helping…