What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution
Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and account attribution and measurement. However, despite the appeal of marketing analytics, many B2B organizations are still struggling to find reliable data insights both externally and internally. Marketers are now forced to reconsider their current metrics and focus on different insights that would accurately portray the…