Exclusive Q&A: PathFactory VP Discusses Rebrand From LookBookHQ, Evolution Of Content Activation
At the SiriusDecisions Summit in Las Vegas this week, LookBookHQ announced that it has rebranded to PathFactory, aligning…
Industry News May 10
Latest In: LookBookHQ
LookBookHQ Is Now PathFactory; Launches Content Insight And Activation Engine
LookBookHQ, a content activation platform for B2B marketers, has released PathFactory, a new content insights and activation platform.…
Industry News May 8
An Inside Look At LookBookHQ’s ‘The Great Gate Debate’ Campaign
Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but…
Blog May 3
LookBookHQ Raises $11M In Funding To Accelerate Product, Employee Growth
LookBookHQ, a content engagement solution, announced it has received $11 million in a Series B funding round led…
Financial News September 5
TIBCO Increases Conversion Rates On Free Trials By Fueling Content Consumption
TIBCO, a leading provider of integration, infrastructure and API management solutions, recently partnered with content platform provider LookbookHQ…
Case Studies August 23
LookBookHQ Launches Explore Product For Content Personalization
LookBookHQ, a content marketing engagement platform, has released Explore, a new product within its Intelligent Content Platform. Explore…
Industry News July 20
LookBookHQ Launches Intelligent Content Platform
The LookBookHQ Intelligent Content Platform is designed to help marketers maintain buyer attention by recommending relevant content based…
Solution Spotlight July 3
B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study
A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…
Industry News February 3
Ceros, LookBookHQ Secure Major Funding As Interactive Content Booms
Two providers of content engagement solutions announced that they've secured new funding to help expand reach, infrastructure and…
Financial News August 2
The 2016 Lead LifeCycle Series To Spotlight ABM, Interactive Content And Data-Driven Funnel Strategies
While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers,…
Industry News July 6
Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys
Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content…
Case Studies June 28
LookBookHQ Launches Self-Learning Solution For Targeted ToFu Content
Content marketing automation platform LookBookHQ unveiled LookBookHQ Recommend, a new capability that enables marketers to present automated, targeted…
Industry News May 25
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January 15, 2025
Reimagining ABM With AI
December 18, 2024
