Latest In: Growth Marketing

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Using Convoso's rich suite of call center solutions, Medigap Life has been able to boost revenue growth, increase contact rates and reduce leaked voice mails to support sales efforts.

Medigap Life Boosts Revenue Growth by 300% with Enhanced Call Center Solutions

Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of…

Case Studies February 6
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Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc.

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing…

Industry News January 28
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Aircall Expands C-Suite Team Through New Appointments

Aircall, a customer communication and intelligence platform, appointed Tom Chen as its new Chief Product Officer (CPO) and…

Industry News March 19
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How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or…

Blog March 5
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CallRail Labs Unveils AI-Powered Self-Reported Attribution

CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail…

Industry News February 21
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State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…

Industry News February 20
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The Top B2B Marketing Topics Of 2023, According To ‘Demand Gen Report’ Readers

The Top B2B Marketing Topics Of 2023, According To ‘Demand Gen Report’ Readers

Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z'ers is Spotify…

Industry News December 6
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The #B2BMX Agenda Is Brewing: Here Is Your First Look

The #B2BMX Agenda Is Brewing: Here Is Your First Look

If you're an avid reader, follower and subscriber to Demand Gen Report, you've probably already seen promotional emails,…

Blog November 14
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Validity Expands Partner Program To Support Service Provider Growth

Validity Expands Partner Program To Support Service Provider Growth

As part of Validity's Partner Program relaunch, the data quality and email marketing success solutions provider welcomed The…

Industry News December 14
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Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start…

Demanding Views June 6
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When ABM & Demand Gen Worlds Collide: Internal Collaboration Critical To Deliver Consistent Targeted Messaging

When ABM & Demand Gen Worlds Collide: Internal Collaboration Critical To Deliver Consistent Targeted Messaging

The balancing act between traditional demand generation and ABM strategies continues to make waves in B2B marketing. In…

Industry News July 7
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#COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage

#COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage

As B2B marketers continue to navigate the digital-first, hybrid world of marketing, they are looking for new ways…

Industry News May 19
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