Demand Gen Report


DGR TV: Heidi Melin, Eloqua
Monday, 15 October 2012 00:00

Heidi Melin, CMO, Eloqua

Unveiling a new logo and tagline at Dreaforce, Eloqua’s CMO Heidi Melin shares insights the changes facing the modern marketer, including an early look at social enterprise marketing with Chatter inside Eloqua, which integrates Salesforce Chatter to bring social collaboration directly into Eloqua’s marketing automation solution.

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DGR TV: Chad Ruff, SalesFUSION
Friday, 12 October 2012 00:00

Chad Ruff, CEO, SalesFUSION

With integration a hot topic among marketers, Demand Gen Report connected with Chad Ruff, CEO of SalesFUSION to learn more about the company’s release of its new Fusioncast webinar management platform. The new solution offers users of GoToWebinar the ability to build, manage, track and score their entire webinar campaign inside of the company’s marketing automation platform.

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DGR TV: Zach Bailey, Pardot
Thursday, 11 October 2012 00:00

Zach Bailey, VP Products, Pardot

Demand Gen Report caught up with Zach Bailey, VP Products for Pardot, on the floor at this year’s Salesforce Cloud Expo. Bailey discusses Pardot’s latest quarter of record-breaking growth and the company’s expansion from its traditional SMB market into the enterprise. Bailey also details some of Pardot’s recent new product announcements, including a new landing page builder and analytics features.

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DGR TV: Amnon Mishor, Leadspace
Wednesday, 10 October 2012 00:00

Amnon Mishor, Founder/VP Products, Leadspace

Demand Gen Report caught up with Amnon Mishor, Founder and VP Products at Leadspace, at Dreamforce 2012 to discuss his company’s groundbreaking approach to finding relevant sales leads. Mishor explains how Leadspace, uncovers highly qualified prospects using intelligence gathered from social networks, the web and lead databases -- all blended into a single view.

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DGR TV: Brian Kardon, Lattice Engines
Tuesday, 09 October 2012 00:00

Brian Kardon, CMO, Lattice Engines

Demand Gen Report caught up with Brian Kardon, CMO of Lattice Engines, on the floor at this year’s Dreamforce Cloud Expo. Kardon discusses the growing impact of “Big Data” on today’s sales and marketing organizations, the importance of predictive analytics, and how Lattice Engines’ solutions can turn Big Data into a powerful force for sales enablement.

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DGR TV: Justin Gray, LeadMD
Monday, 08 October 2012 00:00

Justin Gray, CEO, LeadMD

Demand Gen Report spoke with Justin Gray, CEO of LeadMD, on the floor at this year’s Dreamforce Cloud Expo. The conversation with Gray explored the role social media plays in lead generation and engagement today, the vital importance of quality content to the demand gen process, and what he sees as the urgent need for demand generation best practices within B2B marketing organizations.

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DGR TV: Atri Chatterjee, Act-On
Sunday, 07 October 2012 08:00

Atri Chatterjee, CMO, Act-On

After hitting the 1,000 customer mark and year-over-year growth over 200% earlier this year, Act-On Software’s CMO Atri Chatterjee discussed the company’s “no bull” approach to marketing automation with Demand Gen Report during Dreamforce.

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DGR TV: Jon Miller, Marketo
Sunday, 07 October 2012 08:00

Jon Miller, VP of Marketing, Marketo

Demand Gen Report spoke with Jon Miller, VP Marketing for Marketo, on the floor at this year’s Dreamforce Cloud Expo. Miller discusses the company’s sponsorship of the biggest-ever Dreamforce event, how and why social marketing has evolved into such an important part of companies’ B2B demand generation strategies, and Marketo’s own innovations around building the social enterprise.

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DGR TV: Mary Firme, Reachforce
Sunday, 07 October 2012 00:00

Mary Firme, Director of Marketing, ReachForce

Demand Gen Report spoke with Mary Firme, Director of Marketing for ReachForce, about the company’s solution for capturing and validating lead data in real time. Firme discusses why it’s so important to cut the number of forms inbound prospects are forced to fill out – without losing access to quality information – and how the resulting intelligence can drive a company’s B2B sales and marketing success.

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DGR TV: Umberto Milletti, InsideView
Tuesday, 02 October 2012 12:54

Umberto Milletti, InsideView

Demand Gen Report caught up with Umberto Milletti, CEO of InsideView to learn more about the company’s new partnership with Equifax, to give sales and marketing professionals the 'Inside Edge' with access to one of the largest sources of industry-leading business data to uncover prime prospects, understand their business issues, and connect to key decision-makers.

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