DemandGen Report

ON24, Inc. recently announced that Global Crossing, a leading global IP solutions provider, will be using the ON24 Virtual Show platform for its virtual trade show, “Collaborate NOW!” a virtual event that will showcase the company’s collaboration products and services.

Scheduled to go live September 1, 2010, the virtual trade show will also feature presentations on emerging collaboration services and best practices for driving business productivity. The event will include a live keynote on the latest in business video applications, delivered by Henry Dewing, principal analyst with independent research firm Forrester Research, Inc.

As BtoB marketers are tasked with making messaging more relevant at every phase of the buying cycle, content marketing has emerged as a key component of the sales and marketing process.

In a webinar last week titled, “Content Mapping: Where to Start, What You Need and How it Works,” a panel of industry experts offered strategies to effectively leverage a content mapping strategy as a supplemental approach to BtoB marketing.

“Influences are now throughout the Internet and our prospects are engaging with them and not necessarily with your messaging, which is where content marketing comes into pay,” said Scott Mersy, VP Marketing, Genius.com.

iCentera announced yesterday that it has been awarded a patent (U.S. Pat. No. 7,774,378) for an invention designed to deliver a hosted/SaaS-based sales enablement platform. This patent corresponds to foundational aspects of the sales enablement intelligence center needed to deliver an enterprise-class sales enablement solution that can be deployed by virtually any BtoB sales organization.