Demand Gen Report

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Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2
Industry News
Friday, 29 August 2014 08:18

SalesforceSalesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%.

The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of 58% year-over-year.

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VisitIQ Brings Anonymous Tracking To Email
Demand Generation Strategies
Thursday, 28 August 2014 08:32

eTrigue-Logo-300dpi-RGBeTrigue announced the launch of VisitIQ, marketing software designed to help identify and connect the actions of anonymous web visitors to known prospects in real time.

Leveraging their current email marketing platforms, marketers can add links to email messages to automatically tie web activity — including page visits, duration on each page, document downloads, Google AdWords response and webinar attendance — to individual prospects.

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7 Essential Marketing Skills [Infographic]
Rich Media
Wednesday, 27 August 2014 00:00

DGR-NL-IG-8-27-2014

For marketers, developing new skills is a job requirement. Formstack, a provider of form-building solutions, put together this infographic of the seven skills modern marketers need to succeed, from crunching numbers to creating content.

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Special Report: B2B Marketers Turn To Account-Based Strategies To Improve Targeted Messaging
Demand Generation Strategies
Written by Brian Anderson   
Wednesday, 27 August 2014 10:25

Shadow DGR DG008 FEAT SP DGR AccountBasedMarketing Final 1More than one third (34%) of B2B buyers report that the number of team members involved in buying decisions has increased over the past year, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Also, over half (55%) of respondents stated they have at least three team members that take part in buying decisions within the company.

Account-based marketing (ABM) provides marketers with an opportunity to nurture all of the key decision makers within targeted organizations as a collective group — while also keeping messaging highly personalized and buyer focused.

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HubSpot Files For IPO, Aims For $100 Million
Industry News
Tuesday, 26 August 2014 08:33

HubSpot Logo 2xIn a much anticipated move, HubSpot announced that it has filed the necessary forms to launch an initial public offering. The company is seeking to raise $100 million, according to the filing, and the offering will be managed by Morgan Stanley & Co. LLC, J.P. Morgan Securities LLC and UBS Securities LLC.

While there was concern that executive departures might delay the offering, the company filed the IPO prior to its INBOUND conference, which is being held September 15-18 in Boston.

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Demanding Views

Why Mergers Are The Perfect Use Cases For Predictive Lead Scoring

mintigo-john-bara2By John Bara, CMO, Mintigo

 I have been through multiple mergers and acquisitions in the software industry.  In each case, business models depend on successful cross-selling of new products and services to respective customer bases of the newly combined companies.

Have you been a part of a merger or acquisition? Was the newly combined company pleased with the results, or did they disappoint? What was the success rate of finding existing customers to cross-sell the newly acquired products or services? How were those targets selected?

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Sync Salesforce And MailChimp With ChimpSync

ChimpSync logoChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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