Demand Gen Report

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B2B Marketers Using Video Analytics To Identify, Score And Qualify Leads
Marketing Analytics
Tuesday, 30 September 2014 09:02

vidyard logoIn a recent survey by marketing research firm Demand Metric, more than 70% of marketers reported that video performs better than other content at producing conversions, yet less than 10% are using video to identify, score and qualify their leads. B2B marketers such as Honeywell, Fiberlink, Intralinks and SevOne are among those using Vidyard’s Video Marketing Platform to track and convert their online viewers.

“The innovative organizations that put more stock in their online video presence are being rewarded for their choice,” said Vidyard CEO Michael Litt. “Whether they are using advanced video analytics to make smarter decisions, using video viewing data to better qualify leads, or making videos actionable for viewers, these companies realize there are huge benefits to taking a more strategic approach to video marketing.”

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Uberflip Integrates With Pardot To Measure Content Consumption
Industry News
Monday, 29 September 2014 08:36

Uberflip-pardot-logosUberflip announced that it has integrated with Salesforce Pardot, intending to share contact information collected through the Uberflip Hub to track a prospect’s content consumption.

The integration is designed to enable users of both Uberflip and Pardot to create calls to action and capture contacts directly from the Uberflip Hub and sync to Pardot. The integration will also allow users to measure and analyze how prospects are engaging with their content.

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ON24 Sees 95% Growth In Webcast Elite Solution
Industry News
Friday, 26 September 2014 08:42

On24 logoON24 announced that the company’s recently released solution — Webcast Elite Marketing Edition —grew 95% in the first half of 2014, while event volume increased approximately 125%. The company estimates that it will deliver approximately 33,000 live webinars throughout 2014.

Roughly 250 new contracts were signed for Webcast Elite during the first half of 2014, adding to a total of more than 600 Elite contracts to date — primarily to SMBs. The news comes shortly after ON24 announced integration services with automation companies like Marketo and Eloqua.

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CallidusCloud Acquires Clicktools For $14 Million
Industry News
Thursday, 25 September 2014 08:55

Callidus clicktools logosCallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list.

With the purchase, CallidusCloud will add the enterprise survey solution and CRM integration capabilities to its Lead to Revenue marketing suite. The acquisition is expected to add between $600 and $700 thousand of recurring revenue in Q4 and approximately $1 million of recurring revenue per quarter in 2015.

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INBOUND 2014 Wrap-Up: Ahead of IPO, HubSpot Unveils CRM, New Reporting Features
Industry News
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 24 September 2014 11:00

Inbound14 Bigger LogoHubSpot made a number of announcements at its INBOUND 2014 event, including a CRM system and enhanced reporting features, as the company prepares to launch its IPO

HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity.

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Demanding Views

How to Apply Content Marketing to All Stages of the Sales Cycle

By Israel Martinez, Product Manager, DNN

 

israel-martinez-headshotYou want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the process. But if your goals are aligned, why is it that things seem to be going in the opposite direction?

According to the International Data Corporation (IDC), 56% of the buying process is spent searching for educational content. IDG reported that 86% of B2B buyers say that the content created by marketing departments is not useful, relevant or aligned with their needs. A study from Forrester says that 76% of buyers choose vendors that can have intelligent conversations and deliver effective value messages, and Sirius Decisions reported that the number one sales inhibitor is an organization’s inability to communicate the value of their products.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Marketing And Sales Alignment With itracMarketing CRM

itracMarketing logoItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social marketing, lead scoring and lead management from a single platform.

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Industry Events

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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