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E-books

Why Pay - Cracking The Code On Communicating Price Increases

State Of The Conversation Report Talking to your customers about price increases is not fun, and it can be tricky. But many B2B professionals agree that price increases are essential for maintaining desired profitability and revenue growth. Download this report to hear expert insights on how companies are handling price increase conversations today, and how buyers are responding to them.…

How To Prepare Contact & Account Data For An Account-Based Marketing Strategy

Is your database ABM-ready? Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, you need to consider the state of your data quality. Download this latest E-book to access a step-by-step guide…

The B2B Content Disconnect: What Companies Believe Vs. How They Behave

State Of The Conversation Report A majority of companies believe that buyers are more than halfway through the buying journey by the time they engage a sales rep. But what kind of changes are they making to their demand generation and sales content because of that belief? And is their content on both sides of the lead handoff making the…

The Cost Of Waiting: 6 Reasons To Implement Multi-Touch Attribution Right Now

Marketers face real challenges and real costs when they don't use an effective marketing measurement solution. Learn how to avoid the status quo and save on costs with multi-touch attribution today. This E-book makes a solid case for multi-touch attribution and the costs of waiting to implement it. Learn the six challenges marketers face with reporting and how multi-touch attribution…

Marketing Data Management 101

How To Cleanse, Build, And Refine Your MarTech Database You are a data-driven marketer. Your company has invested in advanced Marketing Technologies (MarTech) such as Marketing Automation Platforms (MAP), predictive lead scoring, account based marketing and content personalization. Unfortunately, you notice that none of these MarTech solutions work very well with your poor quality data. To realize the return on…

The New Era Of Demand Generation In 2017

How Leading B2B Organizations Are Modernizing Their Engagement Strategies In Reponse To Shifting Behaviors Faced with the growing reality that B2B buying behaviors have been forever changed by always-on access to information across a variety of channels and larger buying teams, many progressive organizations are evolving their strategic approach to demand generation. Download this E-book to gain an in-depth look…

Best Practices For Marketing Database Cleanse

If you're a marketer who's constantly challenged with improving your data quality, you're not alone. Even the most successful, data-driven marketers have identified this as a top challenge to achieving goals. But a recent study conducted by Ascend2 and ZoomInfo showed that 79% of "very successful" data-driven marketers partner with B2B Contact Data Vendors to manage their customer and prospect…