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E-books

The New Era Of Demand Generation In 2017

How Leading B2B Organizations Are Modernizing Their Engagement Strategies In Reponse To Shifting Behaviors Faced with the growing reality that B2B buying behaviors have been forever changed by always-on access to information across a variety of channels and larger buying teams, many progressive organizations are evolving their strategic approach to demand generation. Download this E-book to gain an in-depth look…

Best Practices For Marketing Database Cleanse

If you're a marketer who's constantly challenged with improving your data quality, you're not alone. Even the most successful, data-driven marketers have identified this as a top challenge to achieving goals. But a recent study conducted by Ascend2 and ZoomInfo showed that 79% of "very successful" data-driven marketers partner with B2B Contact Data Vendors to manage their customer and prospect…

Bringing B2B Data Into the Age of Intelligence

Quality data is the foundation of effective marketing. But while B2B marketers that data is their most valuable asset, the gaps in the quality and actionability of B2B data are holding them back. This report explores a new concept for B2B data and software - Customer Network Effects - which can help marketers obtain an exceptional data resource, including: Why…

How to Maximize Campaign Conversions with Predictive Lead Scoring

Want our toolkit to enhancing your lead scoring initiatives with predictive? This E-book highlights a variety of use cases that prove the benefits of predictive, including how to: Understand your ideal market/target customers; Enhance your account selection strategy; and Increase customer lifetime value. Download this E-book to get a practitioner's guide to predictive marketing! Complete the form below to download:

Finding "True North" On Your Marketing Compass

A Practical Guide To Using Customer Cost And Lifetime Value Metrics Are you having a difficult time figuring out what hot new measurement tactics are worth your time? This E-book can help you find the "true north" in your marketing measurement efforts. Download it today to learn how customer lifetime value (CLV) and cost per acquisition (CAC) can serve as…

4 Things The Best Global Marketing Organizations Do Differently In Marketing Planning

Fresh Planning Strategies To Implement With Your Marketing Team As a marketer, we know you're constantly challenged with proving the ROI of your investment. That's no easy feat! A great way to start is by setting up an effective planning strategy and sticking to it. This e-Book highlights four marketing planning strategies top organizations do differently to bolster better business…

Five Ways Small Businesses Are Powering Growth with Marketing Automation

Business technology is a heavy investment, but is important to helping your company succeed! Don't believe us? These five companies would tell you otherwise...This E-book will highlight five case studies on how a marketing automation platform can help you do that, including how: Field Nation simplified their company workflow to increase sales productivity by 20%; Xcentric enhanced its content distribution…