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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Influencer Campaigns: So Powerful, Even Putin Is Using Them!

Influencer marketing campaigns can have a big impact on audiences — sometimes it’s an entire nation at the peak of a Presidential election. The New York Times recently reported how Vladimir Putin allegedly “ordered an influence campaign in 2016 aimed at the U.S. presidential election,” and it got me thinking about how much influence plays a role in the world beyond the B2B marketplace.

A Visual Digital Marketing Strategy To Boost ROI

When it comes to engaging prospective buyers in a digital environment, B2B marketers must align their initiatives via relevant channels — such as SEO, PPC, social media and more — to make an impact on the bottom line. This infographic from Digital Vidya provides a detailed, step-by-step guide to formulating…
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