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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Study: More Than 60,000 Operations Positions Available

InsightSquared, a sales intelligence and analytics solution, partnered with LinkedIn’s Content and Research teams on a report that highlights the basic data and characteristics of three critical operations roles: sales operations, business operations and marketing operations.

Reviews Are In: Sneak Peek Into How B2B Brands Are Tackling The Growing Influence Of Peers

B2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users gives prospective buyers transparent insights into aspects such as ease of use, ROI and deployment time. It should come as little surprise that 42% percent of…
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