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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

GetResponse Launches Marketing Automation Solution For SMBs

GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build sophisticated campaigns that listen and react to customer behavior. FEATURES/FUNCTIONALITY: Key features include: The ability to…

Marketo Acquires Sales Engagement Platform ToutApp

Marketo, Inc. announced it has acquired ToutApp, a sales engagement software company. Terms of the deal were not disclosed. The company said ToutApp will fortify its strategy and portfolio of solutions for aligning sales and marketing and enhancing engagement, which includes its Marketo ABM and Marketo Sales Insights products.

DigitasLBi To Launch New CRM Hub

Publicis.Sapient announced the launch of a new CRM hub within its ad agency DigitasLBi that focuses on building relationships between brands and customers. The company is developing the hub with help from its customer engagement agency Kitcatt Nohr and marketing agency Chemistry.

DocuSign Appoints Scott Olrich CMO

DocuSign announced it has named marketing veteran Scott Olrich as CMO of the digital transaction management company. Olrich brings 25 years of experience in the technology and SaaS space to the DocuSign. He was previously advisor to private tech companies in Silicon Valley.
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