by James Hickey | Oct 7, 2025 | News Brief
TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences differ from previous generations. The report, From Boomers to Zoomers: Gen Z Enters the Software Buying Process, details who Gen Z software buyers are, the...
by James Hickey | Oct 6, 2025 | News Brief
SurveyMonkey has rolled out new features designed to help users ask better questions, make smarter decisions, and move faster. The AI Analysis Suite brings together new and existing artificial intelligence (AI) capabilities to make it easier to make sense of results...
by James Hickey | Oct 6, 2025 | Blog
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by LinkedIn, the B2BMX lounge at AW NewYork offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B...
by James Hickey | Oct 6, 2025 | News Brief
As Advertising Week New York begins, a new survey from Typeface details the impact artificial intelligence (AI) is having on the marketing industry. The Typeface Signal Report found as 95% of marketing leaders face growing demand for content, 60% report that they are...
by James Hickey | Oct 3, 2025 | Feature
In today’s B2B landscape, building trust is the most critical currency. As decision-makers increasingly turn to their professional networks for guidance, the way brands communicate must evolve. Just as a skilled guide helps a team navigate new terrain, modern...
by James Hickey | Oct 2, 2025 | News Brief
Seismic announced the appointment of Rob Tarkoff to Chief Executive Officer, effective Oct. 3. Tarkoff will assume the role from co-founder Doug Winter, who has led Seismic since its founding more than 15 years ago and will remain a board member and advisor. “For...
by James Hickey | Oct 2, 2025 | Blog
B2B marketers have operated within a divided framework, often pitting brand marketing against demand generation. This created a persistent debate: should resources be allocated to long-term brand building, historically viewed as abstract and difficult to measure, or...
by James Hickey | Oct 2, 2025 | Case Studies
The Banyan Treatment Center network has grown steadily since its founding in 2014, now spanning 16 facilities across the U.S, offering a wide range of inpatient and outpatient treatment options. As Banyan grew, so did its needs for software solutions as integrating...
by James Hickey | Oct 1, 2025 | Blog
Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast. Step into the marketing ER with NetLine’s Josh Baez for the live webinar titled Marketing’s Anatomy: How to Diagnose,...
by James Hickey | Sep 30, 2025 | News Brief
Endeavor Business Media has official rebrand to EndeavorB2B to highlight the company’s ongoing evolution and continued commitment to helping marketers thrive in today’s complex B2B landscape. The new name reflects not just a fresh identity but conveys a...
by James Hickey | Sep 30, 2025 | News Brief
DemandScience has launched Ionic and Labs, two offerings designed to end the “Marketing Data Mirage,” the false confidence created by unreliable signals, disconnected platforms, and content that fails to connect. B2B marketers face a landscape crowded with intent...
by James Hickey | Sep 29, 2025 | News Brief
BNP Media has launched IgniteDemand, a demand generation and nurturing platform built to transform how businesses engage prospects, accelerate pipelines, and drive measurable growth. IgniteDemand moves beyond traditional lead-gen programs that delay delivery or lack...
