B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have.
The 12th Annual Strategy & Planning Series (SPS) will cut through the noise to examine its real impact on B2B marketing and operations. Join us to explore real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.
To that end, Demandbase’s Alicia Hale and The Harris Poll’s Rob Jekielek are the featured speakers for the Building the Future of B2B Marketing with AI, Automation & Alignment webinar set for Oct. 28 at 12 p.m.
Hale, Jekielek Credentials
Hale, SVP of Growth Marketing at Demandbase, is a two-time CMO that has shaped marketing strategy and execution for high-growth B2B SaaS, private equity-backed, and public companies including UiPath, Productboard, Logz.io, Tempo Software, and Appen. With a background spanning both tech and healthcare, she brings deep expertise in demand generation, digital marketing, product marketing, and brand messaging.
The Managing Director at The Harris Poll, Jekielek is a globally recognized expert on data-driven business, societal, and technology trends. He is regularly sited and interviewed across leading business and industry media, including Harvard Business Review, MIT Sloan Management Review, WSJ, Financial Times, Forbes, Fortune, New York Times, Wired, Stat News, and Endpoints and is a frequent speaker and visiting lecturer across leading organizations and institutions including World Economic Forum (WEF), Columbia Business School, and the USC Marshall School of Business.
Demandbase’s Report
In this session, Hale and Jekielek will discuss the findings from Demandbase’s State of B2B Marketing report. Drawing from the perspectives of over 500 senior B2B decision makers, the webinar will explore:
- Why disconnected data is the silent killer of B2B momentum (and how to fix it);
- The measurement gaps that keep marketers from proving impact across hybrid GTM strategies;
- How to use AI and automation to orchestrate workflows that drive real revenue, not just efficiency; and
- Where alignment between marketing, sales, and ops creates the biggest lift.
Whether you’re a marketing leader seeking stronger alignment, a practitioner craving smarter workflows, or a revenue team looking to drive measurable growth, this session will give you a clear roadmap for what’s next.
SPS25 Webinar Series
We have two other webinars slated for SPS25
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine is offering in the webinar titled. Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy of Not Knowing What Comes Next
In this session set for Oct. 27, attendees will explore why marketing’s best-laid plans don’t live in frameworks, but in the mushy in-betweens. This webinar isn’t a talk about filling cells in a doc— it’s a call from Baez to reclaim the joy, the chaos, and the spark that make marketing worth doing in the first place.
Emerald Studio Webinar
The third webinar is from Emerald Studio’s crew of experts—Pamela Ravetier, Design Director; Tonya Cooper, Senior Content Strategist; and Alexis Carroll Cline, Studio Director— titled Content in the Age of AI: Tools and Tips for Stellar Performance on Oct. 29
AI is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of AI-generated search results are becoming increasingly common hurdles. To stay in orbit, B2B marketers need a content strategy built for this new frontier.
This dynamic webinar will be packed with practical strategies, actionable insights, and real-world examples you can apply to creating compelling human connections with interactive content; maximize ROI from AI tools; and optimize for AI search.
Come be part of this highly engaged audience of B2B decision-makers planning their 2026 strategies to help you decode the future of marketing strategy. Click here to sign up for the webinars today.
