Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym.
This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual Strategy & Planning Series (SPS) (#SPS25) set for Oct. 27.
Titled Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy of Not Knowing What Comes Next, Baez knows that the best ideas don’t come from spreadsheets or quarterly decks. They happen in the margins—. on dog walks, in grocery aisles, in half-asleep voice memos we jot down before they disappear.
Meet Josh Baez
At #SPS25, we are not feeding prompts into ChatGPT, but posing them to leading B2B marketing experts—sparking real conversations, fresh perspectives, and actionable insights that you can use to fuel your team’s rocket to B2B marketing success.
One of those experts is Baez, a B2B marketing leader with over 10 years of experience specializing in demand gen, ABM, and content strategy that helps brands transform buyer insights into pipeline growth. He’s known for blending creativity with data-driven decisions, and he brings his passion and fresh perspectives to everything he works on.
NetLine Webinar Details
In this session, attendees will explore why marketing’s best-laid plans don’t live in frameworks, but in the mushy in-betweens. We’ll borrow lessons from everyday design and from the overlooked moments of daily life that quietly spark our boldest ideas.
You’ll walk away with:
- A new lens on why planning often feels uninspired—and how to change it;
- How to make space for ideas to actually show up; and
- A fresh perspective on why great plans feel intuitive, obvious, and even a little risky.
This isn’t a talk about filling cells in a doc. It’s a call to reclaim the joy, the chaos, and the spark that make marketing worth doing in the first place.
Decoding the Future of Marketing: B2B and AI Trends for 2026 and Beyond
The 12th Annual Strategy & Planning Series (SPS) slated for the last week of October. As AI continues to dominate headlines, this series will cut through the noise to examine its real impact on B2B marketing and operations. Join us to explore real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.
We have two other webinars slated for
Building the Future of B2B Marketing with AI, Automation & Alignment
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools, they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have.
Demandbase’s Alicia Hale will be joined by The Harris Poll’s Rob Jekielek on Oct. 28 to discuss the lesson that can be learned from Demandbase’s State of B2B Marketing report. Drawing from the perspectives of over 500 senior B2B decision makers, subjects they will explore will include why disconnected data is the silent killer of B2B momentum (and how to fix it) and where alignment between marketing, sales, and ops creates the biggest lift.
Content in the Age of AI: Tools and Tips for Stellar Performance
AI is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of AI-generated search results are becoming increasingly common hurdles. To stay in orbit, B2B marketers need a content strategy built for this new frontier.
Join Emerald Studio’s crew of experts—Pamela Ravetier, Design Director; Tonya Cooper, Senior Content Strategist; and Alexis Carroll Cline, Studio Director—on Oct. 29 for a dynamic webinar packed with practical strategies, actionable insights, and real-world examples you can apply to creating compelling human connections with interactive content; maximize ROI from AI tools; and optimize for AI search.
Come be part of this highly engaged audience of B2B decision-makers planning their 2026 strategies to help you decode the future of marketing strategy.
Click here to sign up for the webinars today.
