- Published in News Briefs
Yext, a location data management company, announced the addition of Marketo Co-founder Phil Fernandez and InsideSales.com President Jim Steele to its Board of Directors. Both Fernandez and Steele will help lead further innovation as the company continues to develop and grow its offerings, according to Yext.
Marketo announced that its CMO, Sanjay Dholakia, has left the company. The company also said that Chandar Pattabhiram, the company’s Group VP of Marketing, will replace Dholakia as SVP and CMO. Pattabhiram will report to CEO Phil Fernandez and sit on Marketo’s executive staff.
“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all focused on putting the marketer at the center of their organization as a connector between sales, customer service, IT and the C-suite, and each announcement involved the use of data to deliver personalized experiences for customers.
Industry observers speculate that Salesforce.com is taking a more adversarial stance toward some competing marketing automation vendors in the wake of its announced plans to acquire ExactTarget. Marketo was slated to have a booth and a speaking slot at a Salesforce customer event last week in New York, but they did not have a presence. Silverpop was the only marketing automation vendor to have a booth at the event.
Sources told Demand Gen Report that Marketo was excluded from the event because of a conflict over some recent unspecified comments made by Marketo officials, but the friction has been resolved. Marketo is expected to be involved in a Toronto event this Wednesday, according to Salesforce officials.
Tapping into the latest streaming technologies, Marketo took to the web yesterday for the unveiling of what CEO Phil Fernandez described as the company’s “largest release to date,” dubbed Marketo Next.
The new release boasts enhancements across the company’s Revenue Performance Management (RPM) Suite, with new functionality designed to enable companies to be “more social, more intelligent and more agile” than ever before. Specific new features have been added in the areas of event tracking, program management and social media monitoring and analytics.
Marketo also used the webcast of the live event reinforce the impact RPM solutions are producing for leading companies. The company unveiled The Marketo Revenue Quotient, a study of customer results intended to quantify the global economic impact of RPM.=