Trustpilot, a B2B software and service review platform, secured $55 million in a Series E equity investment round. The funding was led by Sunley House Capital Management, with additional participation from Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital.
As part of the funding, Mohammed Anjarwala, Managing Director at Sunley House Capital Management, will join Trustpilot’s Board of Directors.
“Trustpilot offers a powerful value proposition to businesses, enabling them to improve their digital marketing efficiency and enhance customer engagement,” said Anjarwala in a statement. “We believe that the company has significant opportunities for continued growth, both in its core UK market and internationally, and look forward to supporting the Trustpilot team.”
The B2B buying process is always in a state of evolution, but one often overlooked thought is that this evolution also impacts current relationships between buyers and sellers — making it far easier for churn to occur. While new technology emerges to help get in front of buyers and customers, many companies are choosing technology over personalized customer experiences.
Sprout Social, a social media management solutions provider, raised $40.5 million in a Series D funding round led by Goldman Sachs, Future Fund and New Enterprise Associates. The company said the new funds, which bring its total capital raised up to $103.5 million since 2010, will be used to drive platform enhancements and accelerate international expansion.
Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round, which brings the company’s total funds raised to date up to $179 million.