The B2B buying process is always in a state of evolution, but one often overlooked thought is that this evolution also impacts current relationships between buyers and sellers — making it far easier for churn to occur. While new technology emerges to help get in front of buyers and customers, many companies are choosing technology over personalized customer experiences.
Sprout Social, a social media management solutions provider, raised $40.5 million in a Series D funding round led by Goldman Sachs, Future Fund and New Enterprise Associates. The company said the new funds, which bring its total capital raised up to $103.5 million since 2010, will be used to drive platform enhancements and accelerate international expansion.
Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round, which brings the company’s total funds raised to date up to $179 million.
Conversica, an AI marketing and sales software provider, secured $31 million in Series C funding, bringing the company’s total amount raised to $87 million. Providence Strategic Growth Capital Partners L.L.C. led the round with additional participation from Toba Capital, Kennet Partners, CIBC Innovation Banking and Savano Capital Partners.