Financial News

This section will highlight the latest financial announcements from all of the prominent marketing automation, CRM and other solution vendors in the industry.

Propel Acquires ThriveHive To Provide Digital Marketing For Small Businesses

Propel Business Solutions, a provider of digital marketing products and solutions for local businesses, announced it has acquired marketing software firm ThriveHive for $11.8 million. Both companies focus on digital marketing for small businesses (SMBs); the acquisition gives Propel access to ThriveHive’s email marketing analytics and video support services business.

Terminus Raises $7.5 Million To Grow ABM Product Development

Account-based marketing company Terminus has raised $7.5 million in funding. The round of funding, led by Edison Partners, will allow the company to accelerate product development and expand its workforce. Ryan Ziegler, General Partner at Edison Partners, joins the Terminus Board of Directors along with the funding. Along with enhancing…

Crimson Hexagon Raises $20 Million For Global Expansion

Social data analytics provider Crimson Hexagon has raised $20 million in growth equity financing. The funding, led by Sageview Capital, positions the company to expand its global sales and marketing team and infrastructure. The company has raised $17.5 million in previous funding rounds.

Vidyard Raises $35 Million To Enhance Video Analytics

Video marketing platform provider Vidyard announced it has closed a $35 million round of funding, which was led by Battery Ventures. The investment will be used to enhance the platform’s video analytics capabilities and provide greater customer insight for B2B marketers.
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